Wooden blocks spelling TARIFFS placed on a map of the United States with US and China flags.

The end of “US exceptionalism” as an investment narrative, the value on offer in EM, and the potential for these maligned markets to enter a virtuous circle of performance are themes that we have been banging on about for months now.

While the unwinding of the “Trump trade” was in keeping with our outlook published to investors in past months, we clearly did not anticipate how the chaotic imposition of tariffs on “Liberation Day” would serve as such a potent accelerant.

This was a radical outcome

Markets expected a gradual and predictable rollout of tariff measures, but what we got was random and unpredictable. The economic fallout, should the 90-day tariff reprieve fail to yield de-escalation, will hit the United States harder than most other countries as the affected share of GDP is much higher. US goods imports alone are equivalent to c.11.5% of US GDP versus total bilateral trade (exports plus imports) with the US of 3.5–5.5% of respective GDPs in Japan, Europe and China.

Exports plus imports of goods as % of GDP
US – total, others – bilateral with US
Line graph illustrating exports plus imports of goods as a percentage of GDP for the United States, Japan, the European Union, the UK and China.
Source: NS Partners and LSEG Datastream.

Unless there is a dramatic reversal, a return to protectionism threatens a supply shock in the United States, which will drive the price of many things higher and create shortages for many basic goods. This will be destructive for demand and ultimately deflationary unless the Fed accommodates the shock by increasing the money supply.

What is the tariff endgame?

Is President Trump willing to risk a financial crisis in the pursuit of reindustrialising America? Or is this all in the “Art of the Deal,” a negotiating tactic designed to secure better trade terms? Or is it about completely decoupling from and isolating China?

Uncertainty over the outcome sought, the potential fallout from American businesses pausing investment and consumers reining in spending are undermining sentiment for all US assets.

The soft economic underbelly of the United States is being exposed. Liberation Day saw the dollar falling along with bond and equity markets. This is how emerging markets are meant to behave on political risks spiking, and not the global market safe haven.

If Trump truly seeks a dramatic reduction in the US trade deficit, this will be accompanied by a reduction in the capital account surplus, meaning that foreign investors do not need to buy the same quantum of US assets as before.

The trouble is that a falling capital account surplus as foreigners repatriate funds (or simply invest less in US assets) puts upward pressure on government bond yields. It was persistent demand for US Treasuries irrespective of the fiscal profligacy of the government that allowed it to build up a debt pile of $36 trillion, with $9 trillion of that due to be refinanced this year.

So President Trump wants a weaker dollar to boost domestic manufacturers, but what to do about yields? The most simple solution will be financial repression, by forcing domestic financial institutions to increase their holdings of US Treasuries. Where do the funds come from for these purchases – from selling US equities perhaps?

The damage is done

Course corrections were inevitable. As former President Clinton’s political advisor James Carville famously said:

“I used to think that if there was reincarnation, I wanted to come back as the President or the Pope or as a .400 baseball hitter. But now I would want to come back as the bond market. You can intimidate everybody.”

President Trump backed down in the face of spiking bond yields with his 90-day tariff pause to everyone but China, but it is likely that damage has been done here that cannot be undone.

We may be in the early innings of a broader secular shift in markets. Our economist Simon Ward has asked whether this will be similar in magnitude to the dollar bear market sparked by President Nixon’s suspension of gold convertibility and imposition of tariffs in 1971.

While this could signal a rocky period ahead for US equities, a falling dollar flushes emerging markets with managed currency regimes with liquidity and allows central banks to cut rates.

Historically, this has been a good signal and driver of EM outperformance.

EM relative performance and USD
Line graph comparing the real US dollar index versus advanced foreign economies over the last five decades.
Source: NS Partners and LSEG Datastream.

Expect some unsettling trade headlines in the months ahead, but things could start to get very interesting for emerging markets fuelled by a falling dollar.

Portfolio strategy notes

High level

Tariffs will be deflationary if central banks do not accommodate them – see Smoot-Hawley tariffs in the 1930s which were massively deflationary. Compare and contrast the inflationary oil price shock in 1973 where the central bank accommodated, and the second oil price shock in 1979 which was not inflationary as the Fed under Volcker kept monetary policy tight. We do not expect Powell to accommodate.

It is likely that this will be a very deflationary event for the rest of the world as supply is diverted from the United States elsewhere resulting in downward pressure on rates.

We were already relatively defensively positioned as money trends were suggesting a Q2/Q3 economic slowdown before trade war shock – this will be negative for US growth. Our expectation is for a short, sharp economic shock, but not a crisis (based on our cycles analysis).

Strategy

  • Inflation boost from tariffs expected to be small/temporary – monetary backdrop still disinflationary
  • Relative money trends positive for China/EM
  • Excess money backdrop neutral/negative
  • Favour more defensive exposure – underweight oil and commodities
  • Favour interest rate sensitive countries and companies
  • Falling dollar beneficiaries
  • Highly cyclical markets downgraded – especially consumer cyclical exposure
  • Avoid exporters with high exposure to the United States
  • China consumer – stimulus to step up as tariff response

The Malaysian city of Johor Bahru, with traffic on the Johor-Singapore Causeway.

Last July we wrote to clients about the vicious and virtuous circles which define EM investment cycles and argued there are signs of potential shift from the former to the latter: Are emerging markets on the cusp of a “virtuous circle”?

In the piece we cautioned that fixation on dominant investment narratives can lead to investors missing opportunities in neglected asset classes:

The disparity between the US and EM over the past decade tempts investors into the behavioural trap of building conviction for future returns based on what has performed well in the recent past. It is easy to forget that the annualised returns from 2000 to end-2023 for EM were 7.6% versus 7.8% for the US, both outpacing 6.2% for MSCI World. The risk here is that a pro-cyclical mindset can lead to perverse thinking where conviction strengthens for a popular asset class as the likelihood of a good result decreases, and vice versa.

Along the same lines, we argued in December that investors needed to be mindful of success bias in US equities:

Making money as an investor is all about the delta between reality and expectations. Investors myopically fixated on market narratives about US exceptionalism as justification for extreme outperformance versus the rest of the world risk overstaying their welcome, along with missing opportunities in unloved markets.

Investors adding to US exposure at the expense of the rest are making a bet that such scorching outperformance can continue.

This was against a backdrop of a raging “Trump trade,” as investors bet on a hot US economy, tariffs feeding inflation, rising yields and dollar, and US stocks outperforming the rest.

These trades are now in retreat on fears of tariff blowback on the US economy, while stocks in China rip higher and the dollar plunges.

Vicious and virtuous circles

Is this the turning point we have been calling for? Let’s re-examine the vicious and virtuous circles for EM equities. The performance of US companies, especially its tech giants has indeed been exceptional, while weak fundamentals in EM have fed a self-reinforcing feedback loop which has been a major headwind for the asst class, illustrated below.

Vicious and virtuous circles in EM equities: Vicious
Source: NS Partners

Is China leading a shift?

Recent dollar weakness as well as a boost to the monetary backdrop in China provides further support to the view that a shift to the virtuous circle may be approaching.

Vicious and virtuous circles in EM equities: Virtuous
Source: NS Partners

Chinese equities have run hard over a short stretch and may well be due a pullback. However, valuations remain attractive with the market ticking up from 10x CAPE to just over 11x. The rally so far has centred on tech giants Tencent and Alibaba as investors wake up to China’s capacity to innovate in AI and compete with the United States.

There is potential for this outperformance to broaden as the economy stabilises, corporate earnings bottom out, and with the potential for more stimulus from Beijing to come in response to President Trump’s trade sorties.

From famine to feast in Southeast Asia

It’s not just China that would enjoy a stalling dollar. There are a number of liquidity-sensitive markets likely to switch from famine to feast, where capital inflows are sterilised by central banks through money creation on commercial bank balance sheets.

The small, open trading economies of ASEAN in particular would be beneficiaries. The liquidity boost from a falling dollar would be a shot in the arm for a region already benefitting from strong foreign direct investment (FDI) flows, relatively stable politics, economic and governance reform initiatives, along with efforts to foster stronger regional economic ties. Investor positioning in the region is light as illustrated below.

ASEAN investor positioning – active investors are only overweight in Indonesia
 
Line chart showing ASEAN investor positioning via Global Equity Markets active vs passive country allocations.
Source: EPFR as of 31 January 2025

Malaysia in particular has been unloved by EM investors, a heavy underweight with its stock market being hit by over five consecutive years of outflows. This belies what we think is an opportunity for the country to capitalise on the combination of its position at the intersection of Chinese and US FDI flows, a positive domestic economic reform story, and huge potential of greater economic links with neighbouring Singapore through the Johor-Singapore Special Economic Zone (JSSEZ) which was announced in 2024.

Malaysia’s golden opportunity

We have written previously about how a decade of reform under Modi in India has fuelled a positive development cycle acting as a driver for sustainable economic growth. Malaysia’s reform story is on a much smaller scale given a population of 35 million against India’s 1.4 billion, but it is meaningful and emblematic of wider regional reform efforts. It is also more incremental as Prime Minister Anwar manages a relatively fragile coalition government, in contrast to Modi’s commanding hold over Indian politics.

Like India’s Aadhaar program, Malaysia has introduced biometric identification in MyDigital ID. The system streamlines access to government services such as welfare payments, and reduces fraud. Anwar has also successfully axed costly diesel subsidies, which will save around RM4 billion annually, reduce smuggling, and free up cash to be redirected to healthcare, education, and infrastructure. A far more economically impactful (but equally contentious) reform of wider fuel subsidies is also on the agenda.

We think the most exciting development is the government’s ambition to form closer economic ties to Singapore through the JSSEZ. Our Co-CIO Ian Beattie met with both Prime Minister Anwar and Finance Minister II Amir Hamzah over the past few months in London to hear about opportunities for foreign investors.

The JSSEZ aims to capitalize on the geographical proximity and complementary strengths of Johor and Singapore. Singapore is bursting at the seams with people and flush with capital, pushing property prices and rents sky high. These issues are putting constraints on businesses in the bustling Asian financial hub that are looking to expand. Johor’s key advantage is in its geographical proximity to Singapore along with providing access to much more competitively priced land, water and energy, globally connected ports, as well as educated workers able to speak Malay, English and Chinese.

Meeting the Malaysian government
 
Image showing NS Partners Co-CIO Ian Beattie standing in the second row just to the right of Malaysian Prime Minister Anwar Ibrahim, who visited London in February to promote Malaysia’s promise as an investment destination.
NS Partners Co-CIO Ian Beattie standing in the second row just to the right of Malaysian Prime Minister Anwar Ibrahim, who visited London in February to promote Malaysia’s promise as an investment destination. Source: Invest Malaysia 2025.

“It’s a no-brainer” – Johor-Singapore Special Economic Zone

While the meetings in London were exciting, nothing beats seeing it first-hand. Ian and I travelled to Singapore and Malaysia in late February, kicking the trip off at one of the busiest land borders in the world (10,000 people crossing per hour and rising), between Singapore and the Malaysian city Johor Bahru, the heart of the JSSEZ.

After missing our early morning train (turns out you need to be at the customs counter more than 30 minutes before departing) we were relieved to find that we could swiftly pass through a massive, automated customs facility at the entry to the bus terminal, with departures heading over the border every few minutes. We then spent the day touring the city and surrounding areas which would make up the JSSEZ, which span several areas illustrated in the map below.

Map of Johor-Singapore Special Economic Zone, highlighting its nine flagship areas. 
Source: PWC 2025

Each of these areas, known as flagship areas, will focus on different vital sectors such as manufacturing, business services, digital economy, education, health, tourism, energy, logistics and financial services.

Johor is already a global hub for data centres, attracting investments from US and Chinese tech giants like Nvidia, Microsoft and ByteDance. However, the combined support of the Malaysian and Singaporean governments pushing for more seamless movement of goods and people through the region through developing better transport links and cutting red tape between the economies, is seen as a game changer that will supercharge development.

It really is different this time

The JSSEZ is the latest iteration of previous (and disappointing) attempts to promote investment and development in Johor. However, as explained by the team at the Invest Malaysia Facilitation Centre (IMFC – which had been established only a week or so before we visited), this is the first coordinated push by Malaysia and Singapore, with the IMFC tasked with shepherding capital around the country.

Image of Michael and Ian meeting the head of IMFC Adny Jaffedon bin Ahmad and Iskandar Regional Development Authority VP Rozy Abd Rashid.
Meeting the head of IMFC Adny Jaffedon bin Ahmad and Iskandar Regional Development Authority VP Rozy Abd Rashid.

Booming Johor

While the task of getting all of the various agencies and governmental authorities to work together will be a monumental task, our discussions with companies in the region paint a bright picture. In property, we met with the team at Knight Frank Johor who said that the region had been booming even before the announcement of the JSSEZ. Residential real estate prices have risen around 50% in five years as Singapore’s growth spills over the border, with workers buying property in Johor and commuting into the city-state each day. This looks set to continue with the completion of the Singapore–Johor Rapid Transit System set for completion in 2027 which will directly connect Johor with Changi airport.

We met with property developer EcoWorld which owns a large land bank of residential, commercial and industrial sites close to the border. The company is focused on the development of large townships connected to commercial spaces set to soak up demand from Singaporean businesses looking to expand in a cost-effective way, e.g. HQ based in Singapore, but with an expanding operations team in Johor.

Image of an EcoWorld employee presenting the plan for developing their Botanic township.
EcoWorld taking us through the plan for developing their Botanic township.

Image of visitors trying out EcoWorld’s virtual sales technology; an image of the interior of a home is projected on walls.
Trying out EcoWorld’s virtual sales technology.

Development in residential and commercial property is unfolding at a rapid pace. However, almost all of the companies we met with were wary about whether the local infrastructure could scale up to accommodate the influx of people and activity.

At the centre of the China-US AI investment race

Malaysia is positioning itself as a key Asian hub for where the physical manifestation of the digital world is built out. Huge investment in AI and cloud infrastructure is transforming the region through the construction of data centres, power stations, transmission cables, power plants, water reservoirs and more. Tech giants looking to invest in Malaysia rely heavily on local players across real estate, construction and banking for their knowledge of the market and ability to navigate the regulatory environment to successfully execute on projects.

Everyone we spoke with in Johor was excited about the surge in interest for industrial land to develop data centres, for both cloud and AI. We toured sites where just a few years ago there was dense jungle. Thousands of acres have given way to massive concrete and steel structures built for the some of the largest tech companies in the world.

Image from the exterior of a large data centre park in Malaysia.
Touring an enormous data centre park.

There is so much demand that development is running into resource bottlenecks, and the government is wary that mushrooming data centres could deplete local resources at the expense of the local population. While power supply is cheap in Malaysia, the intensity of power consumption requires huge investment in renewable energy and transmission capabilities. The biggest constraint is water supply for cooling. Local authorities are furiously working to build new reservoirs to support the infrastructure. Some data centre players are looking to move so fast, they are building their own desalination plants, made possible by the close proximity of some sites to the sea.

Leading the region

We made the three-hour drive from Johor up to Kuala Lumpur to meet with a host of companies behind the development story not just in Johor, but also across Malaysia and Southeast Asia. To single out just one business, construction company Gamuda spoke with us about how their technical expertise and strong balance sheet allows them to tender for highly complex and long-term projects that deter competitors while driving double-digit margins. This includes AI and cloud projects for tech giants like Google and Microsoft, as well as for the Malaysian government in its push to improve the country’s infrastructure.

Gamuda has expanded regionally, with operations outside of Malaysia now accounting for over 85% of its business. It boasts stronger margins than peers in the major markets of Australia and Taiwan, with a tightly run project management team based in Malaysia helping to drive costs down. This, along with an innovative engineering culture, allows Gamuda to make competitive bids for highly complex projects that local peers struggle to match. In Australia, this has seen them win bids for multi-year, multi-billion-dollar mega projects in renewables and infrastructure like Sydney’s metro rail network.

Leading the construction of nine kilometres of metro rail tunnels in Sydney
 
Image of tunnel boring machine breaking through solid rock walls at the Clyde Metro junction caverns in Sydney, Australia.
Source: Gamuda 2025

In Taiwan, Gamuda has been building underground railway lines, transmission lines, sea walls and bridges. Taiwan’s monopoly position in leading-edge semiconductors has left the country flush with capital to fuel an infrastructure upcycle. Gamuda’s order book is growing as it often finds itself the only bidder to some attractive tenders. This is down to both the complexity of projects, but also the lack of competition. Everything is tendered in Mandarin, but Chinese construction businesses are “not welcome” in the market. Local players generally do not have the strength of balance sheet or experience that Gamuda boasts, allowing the company to set very attractive prices in contracts that our contact described as “obscenely fair.”

Ambition and (cautious) optimism

Aside from company research, we also spent a lot of time admiring Kuala Lumpur’s skyline, particularly Merdeka 118 (pictured below) which stands at 679 metres tall (its spire alone being 158 metres tall). It is the second tallest building in the world, surpassed only by the Burj Khalifa, and was officially opened in early 2024. The name “Merdeka” means “independence” in Malay, reflecting its proximity to the historic Stadium Merdeka, where Malaysia’s independence was declared. Not only does it stand as a symbol of the country’s progress, we think it also signals its ambition, potential and the opportunity on offer for many of the excellent businesses that we met.

Merdeka 118

Image of Merdeka 118 during the day. Image of Merdeka 118 illuminated at night.

Source: NS Partners 2025

Person using phone in a bright room full of colourful lights.

This month we dig into the frenzy over China’s DeepSeek and ask whether this has punctured the narrative of US tech supremacy.

Has DeepSeek just punctured the market narrative of American tech supremacy? We think that is a stretch, but the revelation of DeepSeek’s ability to innovate in AI with shocking efficiency is a reminder that there are only two contenders in this battle to build artificial general intelligence – China and the United States.

DeepSeek has unveiled two new models – DeepSeek-V3 and DeepSeek-R1, as well as instructions called R1 Zero – that deliver performance on offerings from OpenAI and Anthropic. These models have set off a media and market frenzy, both because they appear to match or exceed the capabilities of more famous systems, and because DeepSeek is offering API access at a fraction of the cost.

Highlights:

  1. DeepSeek uses a method called reinforcement learning. Essentially, the models are allowed to solve the problems themselves with few guidelines and limited example solutions. Remarkably, this was accomplished using only 8,000 math problems, whereas other research groups often need millions.
  2. DeepSeek has managed to compress memory usage, circumventing the need for loads of expensive GPUs.
  3. DeepSeek has shown that AI models can work remotely and on edge computing very effectively without needing the power of data centres.

Overall, DeepSeek demonstrated that you don’t have to invest massive amounts (exactly how much is debatable) of money, hardware or human oversight to build an AI that excels at difficult tasks. The arguments about how much money they spent to get here are irrelevant: by relying on focused reinforcement learning and efficiency-boosting techniques, DeepSeek proved that powerful models can be created with fewer resources.

All training steps and code have been shared so others can also try it and change things, making concerns over “censorship” entirely moot. The result was a model that can rival Anthropic and OpenAI, even when turned into a much smaller version that can be run locally on a pair of Mac Minis! (Which use ARM architecture: the M4 Pro uses TSMC 3nm, and runs at 80W.)

The team behind DeepSeek is open about its own limitations. First, the model is akin to a brilliant scientist but would struggle to write a poem as it lacks “creativity.” Second, it doesn’t deal with languages beyond English and Chinese very well. And third, it lacks the experience in building large-scale software projects.

Implications

Anyone who has followed this story is probably now aware of Jevons Paradox. Originating from the work of economist William Stanley Jevons in 1865, the observation suggests that as technological advancements make a resource more efficient to use, the overall consumption of that resource may increase rather than decrease. This paradox occurs because increased efficiency often lowers the cost of using the resource, leading to greater demand and, ultimately, higher total consumption.

Applying Jevons Paradox to AI tools, as these technologies become more efficient and cheaper, their usage is likely to grow significantly. Just as more-efficient cars led to wider adoption over horses, more-efficient and cost-effective AI models like DeepSeek’s will encourage broader usage across various industries. This greater adoption can drive further innovation, but it also means that the demand for AI resources, such as data and computing power, will continue to rise.

As a result, businesses and developers will need to consider the implications of widespread AI deployment, including potential increases in energy consumption and the need for sustainable practices in AI development and usage.

To summarise:

  1. Large language models (LLM) have become commoditized. For instance, Meta’s Llama (an LLM) is open-source and therefore free. The key takeaway here is that the cost and compute requirements to run these models could potentially be reduced significantly.
  2. The implication is that demand for AI infrastructure including computer chips, the semiconductor supply chain and power requirements (particularly for AI training) may be lower than first thought.
  3. However, as highlighted by Jevons Paradox, history shows that for most technological advancements, reduced costs are almost always offset by increased demand.

What does this mean for the stocks of different global tech leaders?

It’s still early days, but how could the broad adoption of DeepSeek models impact global tech leaders’ stock prices?

Type of tech company Stock impact
AI infrastructure and some semiconductor companies
Jevon’s paradox will likely spur more AI applications, with the end result potentially being greater demand for compute down the line. However, the market is questioning the margins of semiconductor players and infrastructure solution providers (i.e. cooling tech). We need to see the mix of LLMs vs. “distilled models” and, more importantly, inferencing vs. training. Training requires much less compute power than inferencing.
Unclear
Hyperscalers
On one hand, processing AI could become significantly cheaper which will reduce their cost/capex. On the other, their moat could be lowered if AI workloads can be run on less powerful data centres. Microsoft has already stated that it is prioritizing enterprise inference workload over AI training for its Azure business. That is why OpenAI went to Oracle/Softbank/Project Stargate for compute because Microsoft won’t sell them all the compute OpenAI demanded.
Neutral/unclear
Application-specific integrated circuit (ASIC) companies
Possibly beneficial for custom ASICs as chip architecture diversifies/specialises.
Neutral/unclear
Applications, such as software, with access to proprietary data
This is where I believe the most significant AI equity value will be created over time. Lowering AI costs is unlikely to negatively impact these companies. In fact, it could even be a positive development. The moat is in the access to data. Compute is a cost item.
Positive/unclear
Specialised edge computer chip companies Positive/unclear

In emerging markets, we believe major positions like Taiwan Semiconductor Manufacturing Company (TSMC), Mediatek and select niche names (in custom chip design and energy efficiency) remain well positioned for growth in overall demand for AI. We doubt that DeepSeek will change the demand for the highest performance chips running at the lowest possible power. In that regard, TSMC’s dominance in leading-edge production processes and advanced packaging solutions remain an intact competitive moat. We expect that their customer mix may change, but the demand for their capabilities will be resilient.

We are more cautious on data centre assemblers and memory, and see potential for an improving sentiment in software, with several high-quality names in the portfolio and on our watchlist in China, ASEAN and Latin America.

Bab Bou Jeloud gate (The Blue Gate) located at Fez, Morocco at sunset.

MENA equity markets finished the fourth quarter with returns of 0.7% (S&P Pan Arabian Index Total Return), significantly outperforming the MSCI Emerging Markets Index, which was down 8.0% in the same period. For the full year of 2024, MENA equity markets ended up 6.3%, a slight underperformance relative to the MSCI EM Index which was up 7.5%. Through to the end of 2024, MENA markets outperformed the MSCI EM Index by 43.4% and 17.3% over the last five and three years respectively.

Annual return dispersion among the major MENA markets (at the index level) continued to be high this year. The performance differential between the best (Dubai) and the worst (Qatar) market was 29% in 2024. Interestingly, this has also been the quantum range of returns between best and worst in 2023 and 2022. This high level of dispersion is a particularly desirable feature of investing in the region and one we believe is likely to remain given the composition of listed securities in each market (providing different earnings-factor sensitivities), the presence of domestic capital pools dedicated to each market and, more generally, the relatively low levels of foreign ownership in the region.

MENA equities were put to the test this year as they grappled with an escalation in political risk, lower oil price, high interest rates and incremental supply of shares from initial public and secondary offerings. Our view on this was articulated in our fourth quarter letter of 2023 wherein we described our approach to the Saudi market in particular:

Since the end of the first quarter of 2023, we have become more vocal about our concern on valuation levels in Saudi. During this period, we’ve seen an increase in geopolitical risk, persistently high interest rates, and lower oil prices. None of those factors seem (for the time being) to temper local and regional investor enthusiasm for Saudi stocks, particularly mid-caps and IPOs. We believe it is prudent to avoid being overly exposed to situations where, by our estimates, investor positioning and expectations are excessively high. While we remain constructive on the quality of the Saudi-based businesses we own and the country’s structural growth story…we enter 2024 with lower exposure to these stocks. The Saudi market is highly dynamic, and we expect there will be opportunities to rebuild our exposure to those stocks throughout year.

In the same letter, we cited a preference for owning the UAE:

“We are relatively more bullish on the UAE, focusing primarily on banks and quasi-monopoly businesses like utilities and infrastructure. Benign liquidity conditions and strong economic growth favour UAE banks with a solid deposit franchise and strong lending opportunities in 2024.”

Fortunately, that view has largely played out in 2024 (with some exceptions of course), and we now find ourselves in a situation where our relative preference has reversed in favour of Saudi as valuations appear more reasonable. We spoke about this more constructive stance on Saudi in our third quarter letter last year following our trip there in October 2024:

There are three factors working for the strategy at the moment. Firstly, there are growing profit pools resulting from reforms and demographics which is critical to our investing style – growth. Secondly, in the last two months, the market has begun the long-awaited process of recalibrating its expectations of earnings to levels that we deem realistic and interesting – reasonable valuations. Lastly, the strategy has already begun shifting the portfolio to areas where there is a healthy combination of growth, risk-reward and low investor positioning.”

In other markets, we continue to favour Morocco in the portfolio as it represents one of the best structural economic development and equity stories in emerging markets and certainly the region. While the portfolio in Morocco has experienced some turnover in 2024 (primarily due to an exit of a long-held position in the retail sector), we remain committed to our long-term holding in technology and have expanded the portfolio to include companies in healthcare and financial services.

In Qatar and Kuwait, our statement from last year’s letter remains largely relevant today:

We remain selective, with growth remaining constrained, though we see potential in Qatar’s liquified natural gas value chain and are more optimistic about Kuwait following the appointment of a reformist royal as the new Emir in late 2023.

While our optimism on Kuwait may have proven pre-mature, we believe the direction of travel is positive and have continued to build selective exposure over the year, primarily in banks and financial services.

As for Egypt, we expressed an openness to increasing our small ownership last year, subject to the devaluation of currency and a correction of the imbalances in the country’s trade and capital positions.

Egypt remains a wildcard, with an imminent devaluation likely to be the first step in a long journey towards rebuilding policy credibility with investors. That said, we remain open to increasing our ownership in our preferred Egyptian healthcare and technology businesses if opportunities arise later this year.

The Central Bank and the government of Egypt did eventually capitulate and devalued the currency from just above 30/USD to 50/USD. The devaluation came two weeks after the government sealed a mega property deal with one of Abu Dhabi’s sovereign wealth funds. As a result, we felt more comfortable with the medium-term outlook for US dollar returns on Egyptian assets and stepped up our exposure to our technology company by way of a discounted block transaction in June last year that so far has proven rewarding for the portfolio.

In conclusion, the region passed a particularly testing year in 2024. The structural story for the region remains sound and we are confident it will underpin a powerful combination of a multi-year growth in earnings and a low equity risk premium relative to emerging markets. While it is too early to determine what happens in 2025, a strong US dollar, stable oil price and a Trump presidency all bode well for MENA equities.

We wish you a prosperous 2025 and look forward to sharing updates on our strategy with you.

High angle view of illuminated buildings during sunset in Makati City, Philippines.

The strategy focuses on investing in frontier and emerging market companies that our team expects will benefit from demographic trends, changing consumer behaviour, policy and regulatory reform and technological advancements.

Below, we explore several key factors that influenced returns in 2024 and share observations on the portfolio and the markets.

Internet and technology portfolio

The portfolio’s investments in the internet and technology sector propelled returns in 2024. This was driven by FPT Corporation (FPT), the Vietnamese IT services company, which established a relatively early mover advantage in the AI consultancy space. This placed the company firmly in the AI winner camp in 2024 and led to a re-rating of its shares. FPT also benefited from continued IT capex recovery from its traditional markets in the APAC region as well as strong execution in the US and Europe, which drove a ~30% growth in the company’s global IT services revenue in the nine-month period ending September.

The sector also saw strong contribution from Kenya due to improvement in the macroeconomic environment there. This was reflected in a strong appreciation of the Kenyan Shilling and a lower cost of equity that transmitted favourably into the valuation of Safaricom PLC (SCOM) (which we own primarily for its fintech asset, M-Pesa). We took advantage of the macro-induced rally and reduced our exposure to Safaricom in the first half of 2024.

We were also fortunate to have the opportunity to participate in discounted share sales by the private equity owners of Baltic Classifieds Group PLC (BCG), the leading online classifieds group in the Baltics. This helped the strategy increase its investment in the company at attractive prices. BCG continued to flex its market leadership in auto and real estate classifieds through calculated price increases and the introduction of value-added services which translated to an 18% growth in operating profits in the six-month period ending October.

We experienced a drag in returns from our investment in Allegro.eu S.A. (ALE), the leading Polish online marketplace. Allegro’s management provided relatively downbeat commentary in their guidance with their nine-month report which it attributed primarily to competition from Chinese players (mainly Temu). The stock had already come under pressure from the unexpected resignation of Roy Perticucci from his CEO role, and so the incremental negative news on competition put extra pressure on the stock. Fortunately, we decided to reduce exposure to Allegro following the news of the departure of the CEO but the strategy still experienced a drawdown from the stock’s reaction post the nine-month results. We still have a small position in Allegro as we believe it will weather the current competitive pressures given its dominant position in the Polish online marketplace.

While we made changes to our internet and technology portfolio during the year to reflect relative valuation preferences and make room for new ideas, the sector remains the largest bet in the portfolio entering 2025 (the end-of-year exposure to the sector is equal to the average exposure in the year). The combination of improving macro, evolving consumer habits, benign regulatory environment and strong management execution is likely to drive another year of strong earnings growth in 2025.

Retail portfolio

Retail was the second major contributor to returns in 2024, but contribution was top heavy, with the shares of Philippine Seven Corp (SEVN) and Mr D.I.Y. Group (M) Berhad (MRDIY) in Malaysia generating nearly all the returns. With Seven, the resumption of dividend payments (via a special dividend) after a three-year hiatus proved to be a powerful catalyst that woke the market up to the company’s strong fundamentals and growth prospects (14% growth in EPS in the nine-month period ending September 2024 and one of the fastest growing 7-11 convenience store networks in the region).

Mr D.I.Y. Group’s shares benefited from the anticipation of a recovery in demand from the B40 group of Malaysian households (B40 refers to the bottom 40% income group) and the entry of the company in a 49% joint venture with Chinese retailer KKV, as well as a supportive equity market environment in Malaysia last year.

We took decisive action to reduce exposure to this sector in the second half of last year, emboldened by what we deemed to be full valuations following the rally in our core holdings above, and better opportunities emerging inside and outside the sector.

We also saw some pressure on consumer wallets and increased competitive intensity in some areas of the retail portfolio including in the home improvement and grocery categories which we deemed to be persistent and as such triggered selling of underperformers in the portfolio. One such example is Wilcon Depot Inc. (WLCON), the Philippine’s largest home improvement retailer, which is experiencing significant pressure on sales densities as demand for home renovations appear to have stalled after the post-Covid demand pull.

We also exited our long-held investment in Moroccan grocery retailer Label Vie S.A. (LBV) on a combination of slowing growth and concerns on capital allocation decisions that we deemed would be dilutive to minority shareholders.

While we end the year with exposure that is well below the average exposure in the year for the sector, we are bullish on some of the additions we made to the portfolio in the year in UAE grocery retailing and Indonesian variety retail which we hope we can share more information on in 2025.

Fast moving consumer goods portfolio

Consumer goods were the third largest contributor to returns this year, driven by long-term holdings Philippines’ Century Pacific Food Inc. (CNPF) and Indonesia’s Industri Jamu dan Farmasi Sido Muncul Tbk PT (SIDO), or Sido Muncul. Century Pacific’s consistency in delivering on their guidance of low- to mid-teens yearly growth proved to be extremely valuable this year as most other Philippine consumer companies experienced significant headwinds from lower disposable incomes and commodity price pressures. The consistency in delivering is the result of a diversified portfolio of consumer products (mainly canned seafood and meat, and dairy), an exposure to institutional demand from developed markets (mainly canned marine and coconut water) and the large consumer market in the Philippines. This creates natural hedges in the company’s cost structure and foreign currency exposure.

Sido, the herbal medicine company that we have discussed extensively in the past, emerged from a difficult 2023 with operating income growth of ~29% in the nine months ending September. Sentiment on the shares also benefited from a transaction in which the controlling shareholder Irwan family bought out the full 17% stake of Affinity Equity Partners, a private equity investor that had come to the end of its investment cycle in the company. The transaction was done at a 30% premium to the three-month average price, signalling confidence from the family in the prospects of the business, and removing the overhang on the shares that typically arises with late-stage private equity ownership of public companies in our markets.

We remain highly selective in this sector and continue to see pressure on profit pools due to increasing competitive pressures, changing consumer behaviour, and the rise of new distribution channels that are disrupting the competitive advantage that many leading companies have historically enjoyed.

Healthcare portfolio

Healthcare was the fourth largest contributor to returns in the year driven mainly by Morocco’s Aktidal S.A. (AKT) and Turkey’s Medical Parks – MLP Care (MPARK).

Aktidal listed its shares on the Casablanca stock exchange at the end of 2022 and came back to the market for a follow-on offering (USD100 million) last year as growth exceeded the company’s initial expectations. Management at Aktidal expects its bed capacity to increase 2.5x between 2023 and 2026 as it capitalises on the structural undercapacity in the market and a supportive regulatory environment for private healthcare investments that is leading to quick utilisation ramp-ups and strong unit economics.

We invested in MLP early in 2024 as we started seeing encouraging signals from the Turkish government on its intent to reverse course and pursue market-friendly economic policies. MLP benefited from improving sentiment toward Turkish assets as the country received its first credit rating upgrade in over a decade from Moody’s in July. Fundamentally, MLP has established itself as the market leader with a 40% share in the lucrative top-up insurance segment which is the fastest growing payor group in the Turkish healthcare market. MLP has also been making sensible single-site acquisitions which it is successfully integrating into the network.

We experienced some drag in returns from the sector from investments in Indonesia and Thailand where weak equity market sentiment and pressure on payors (insurers and medical tourists in the case of Thailand) led to a de-rating of our stocks at the end of the year. That being said, our position size in that region is relatively small and we are oriented to be buyers of this weakness as growth drivers around demographics and regulations remain intact.

Outlook

We are constructive on the strategy’s positioning in 2025. While the global market environment is uncertain, we believe earnings visibility from our portfolio companies is relatively high in the next two years. As in every year, we reduced valuation risk when appropriate (reducing exposure to areas where share prices ran ahead of fundamentals), and exited underperforming positions where fundamentals are likely to worsen. Positively, we found many areas to invest in and, as a result, find ourselves with low levels of cash relative to the history of the strategy.

We look forward to updating you on the strategy over the rest of the year.

Gambling hand holding two playing cards.

This month, NS Partners fund manager Luis Alves de Lima writes on navigating a volatile backdrop in Brazilian equities, and the huge potential this market offers if political risks ease.

Imagine a game of blackjack. Not your typical duel in the bowels of a dark casino, but a game of chance steeped in the vibrant hues of Brazil’s economic landscape. This is a game where the potential rewards are tantalizingly high, but the risks, like the Amazon rainforest, are dense and unpredictable. Like a card counter, we watch carefully as each card is dealt – investigating companies and assessing the macro backdrop – to formulate a running count of the deck and calculate our odds of hitting 21.

The ace in this deck represents the transformative power of political change. A conservative victory in the 2026 federal elections could usher in an era of fiscal responsibility, market-friendly policies and renewed investor confidence. Drawing this ace could yield a multi-bagger return as Brazil sheds its “risk premium” and the investment narrative flips from basket case to market darling. That doesn’t mean you won’t be wiped out before the ace arrives.

As we count, the deck is stacked with low number cards (2-6) – embodiments of lurking macro uncertainties – with the ability to wipe out your hand. Brazil’s fiscal deficit, stubbornly high cost of capital and the ever-present spectre of political volatility loom large. Playing aggressively to a deck loaded with low number cards favours the dealer’s odds, much like the potential downside risks that could erode investment value when macro is deteriorating, but valuations are yet to catch down.

The high cards (10, Jack, Queen and King), represent the underlying strengths of the Brazilian economy (all high cards are worth 10 points, with the ace either 11 or 1 depending on what’s best for the player’s hand). These cards increase your chances of winning if low number cards are dealt out of the deck and the proportion of high cards increases. The low cards in Brazil are coming out as the clock ticks on socialist president Lula’s term, with elections in 2026. While an increasing proportion of high cards does not offer an immediate payout in our game, it does suggest an investment environment where the player/investor can soon lift their bets in line with improved conditions and chances of upside surprise increasing.

Investing in Brazil today is a calculated gamble with ever-shifting odds. While the macro and political backdrop seems daunting, low cards are exiting the deck as pessimism runs to an extreme and fails to reflect the true potential of the market. While future outcomes remain uncertain, we see a disconnect between strong company fundamentals and depressed valuations. The “true count,” the extent to which a deck favours the dealer or player (investor), will swing in the latter’s favour as political risks ease. The probability of making it to that elusive ace rises.

My recent virtual roadshow with 20 Brazilian companies painted a picture of resilience and growth. Companies like Grupo GPS, Rede D’Or and Lojas Quero-Quero are demonstrating robust financials, exceeding growth expectations and trading at inexplicably low valuations. I have also planned a trip to Brazil next month to continue the mission of finding when the ace might appear in this high-stakes game. It’s an opportunity to delve deeper into the dynamics of the Brazilian market, gather firsthand information and assess the true probabilities beyond the abstract numbers.

Investing in Brazil today requires a contrarian mindset; an ability to understand the macro risks and direction of travel and weigh this against what we are seeing on the ground as we engage with companies. It’s a game for those who understand risk and can calibrate their bets as the odds shift for or against them. As any seasoned player knows, ignoring the headlines and acting with conviction when the true count tilts in your favour is when the most lucrative bets can be made.

Buoyant sentiment for US assets on Donald Trump’s election to a second term was mirrored by outflows from EM equities as investors fret over potential fallout from renewed trade tensions. Stock picking in Taiwan was the largest contributor, while underweight positioning in South Korea was a relative positive as the market fell on president Yoon’s attempt to impose martial law. Key active positions in India outperformed a falling market. The contribution from stocks and a slight overweight in mainland China was flat overall. Hong Kong exposure was a drag as our insurers retraced gains made in September despite strong results. Liquidity sensitive ASEAN exposure fell as investors bet on higher yields and stronger dollar under Trump. Strong performance from holding ADNOC Drilling in the UAE was not enough to offset an underweight to the GCC, which outperformed wider EM. Argentinian exposure was positive, while relative performance in Brazil was flat through a sharp drawdown. Activity included adding to China, and GCC, while reducing India, Indonesia, Philippines, Argentina and Poland.

Taiwan’s technology stocks led returns as insatiable demand for compute to power ever larger AI models persists. The advances in what AI can do in just a few years have been massive, enabled by more powerful models rolled out by US tech giants. Chat GPT-5 is rumoured to be built on 50 trillion training parameters, up from GPT-3’s 100 million. We own a number of companies dominating niches in the AI supply chain benefiting from explosive demand, their stocks surging through the quarter. This includes advanced chip design provider Alchip, TSMC, and datacentre specialists Lotes and Accton. Alchip led gains for the quarter, but posted a small negative return for 2024 as investor sentiment whipsawed on large contracts with key customers like AWS coming to an end, along with a lack of demand visibility. Lotes was the portfolio’s top IT name in 2024, riding the hyperscale capex boom driving datacentre demand growth for AI connectors and cables for GPU baseboards.

Elsewhere in North Asia the portfolio has exposure to businesses addressing energy and data bottlenecks in AI. Much like the human brain consuming 20% of the body’s energy while only representing 2% of body mass, AI datacentres are forecast to consume 9% of US electricity by 2030, double today’s share. China’s Shenzhen Envicool rose nearly 50% through the period and is a first mover in liquid cooling temperature control systems for datacentres, critical for maximising energy efficiency. South Korean DRAM giants Hynix and Samsung underperformed the sector as the country was hit by political crisis. They are also facing headwinds in commodity memory as Chinese supply threatens to rachet up amid weak demand. Hynix is better positioned as the leader in High Bandwidth Memory (HBM), sole supplier to Nvidia for leading edge chips. Our mistake was holding onto Samsung through HBM missteps, falling short of qualification into Nvidia’s supply chain on heat and power consumption issues. Samsung has a history of successful course corrections, and we give management the benefit of the doubt following a position review. Samsung issued a rare apology in October, followed by a buyback announcement to purchase $7 billion of its shares trading at 20-year low valuations.

We maintain our glass half-full view of China, which outperformed the wider EM benchmark and remains standout cheap with improving liquidity. The market was weak on disappointment over lack of clarity for stimulus from Beijing. Xi is yet to back pro-growth rhetoric with action, likely keeping his powder dry as US trade policy takes shape. It was pleasing to see domestically-focused consumer names including Trip.com and Eastroc Beverages outperform. Online travel provider Trip.com reported strong performance with 16% year-over-year revenue growth and 20% increase in operating profit, driven by 60% growth in its international arm. Management hinted at potential buybacks and a dividend, while issuing solid guidance for structural growth in domestic and outbound travel. We think the story is durable due to a competitive moat based on growing scale, a widening offering and dominance online. Hong Kong-based life insurer AIA Group remains a headache, with the ongoing exit of one of its largest shareholders weighing on the stock. Operating performance remains impressive, reporting a record value of new business for the third quarter, with strong demand in China and Hong Kong.

We are tactically more cautious in India as an increasing number of short term negatives crop up. The market looks fragile as private equity takes profits through IPO exits, high powered money. Stock picking was positive in a market which has punished names falling short of expectations. Private hospital operator Max Healthcare was the top contributor. Managing director Abhay Soi is leading Max out of its Delhi home base, and we are starting to see his efforts bear fruit. Abhay has a history of fuelling growth through smart acquisitions of hospital sites. But what excites us is the potential for further development across a growing portfolio through infills on brownfield land, boosting productivity and adding complexity to operations. We think this is underappreciated by the market, with growth and profitability likely to surprise on the upside in coming years. The largest negative in India was fast growing baby and skincare brand Honasa, underperforming on a severe recalibration of growth forecasts. There are concerns that the company is approaching the limits of growth online, while doubts emerge over its ability to execute in offline efforts. We exited following a review of the position.

Argentinian shale oil company Vista was the standout in Latin America. Low lifting costs, growing production profile, and the lift in sentiment for Argentina under reformist president Milei fuelled a rally in the stock. The stock has run hard and we exited the position as valuations became stretched. Transition from Mexican president AMLO to Sheinbaum occurred without attacks on institutions that many (including us) had feared. However, Mexico’s status as the largest exporter to the US places it in the crosshairs of an incoming US administration. A zero weight to the country was a positive as the peso fell. The Brazilian reais hit an all-time low against the US dollar as investors revolt over president Lula’s fiscal profligacy. Outflows from Brazilian equities hit portfolio positions including jewellery retailer Vivara and leading private bank Itau which underperformed. Despite a dreary backdrop, our conversations with dozens of Brazilian companies over the past few months suggest that economic reality is better than sentiment suggests, reflected in our growing watchlist of companies generating high and stable revenue growth with low leverage while trading at single digit P/E ratios.

Emerging markets continue to offer value and we and believe it will pay to ignore the noise around Trump tariffs. EM (especially Chinese) equities fared well during Trump’s first term despite the headlines. US dominance as an investment destination is mirrored by low expectations in EM. There is no doubt that the US has outstripped the rest of the world in economic performance and innovation. Forecasts are rosy with accelerating earnings growth in a goldilocks economy reflected in rich valuations. Heated enthusiasm exposes participants to negative shocks should reality fall short of expectations. The opposite applies when sentiment is excessively negative; investors risk missing a reacceleration in emerging economic growth. EM earnings growth expectations are shifting higher, with JP Morgan expecting over 15% in 2024 against 11% for the US. Despite an improving backdrop, EM equities trade on a forward P/E of just over 11x. While calling the reversion in EM performance feels like waiting for Godot, the lack of competition in an unloved asset class makes it easier for us to buy well today while waiting for the tide to turn.

The Composite fell 5.82% (6.02% Net) versus an 8.01% fall for the benchmark.

Monetary trends suggest that the global economy will remain soft in H1 2025, while inflation rates will fall further, undershooting targets. Cycle analysis holds out a prospect of economic reacceleration later in the year but risk assets might have limited further upside even in this scenario, although international / EM equities might regain relative performance.

Global six-month real narrow money momentum recovered from a low in September 2023 into Q2 2024 but has since moved sideways at a weak level by historical standards – see chart 1. Based on a normal six to 12 month lead, this suggests below-trend economic growth through Q2 2025, at least.

Chart 1

Chart 1 showing G7 plus E7 Industrial Output and Real Narrow Money (% 6 months)

Economies exhibiting monetary weakness are at greater risk from negative policy or other shocks. As an example, a fizzling-out of a recovery in UK six-month real narrow money momentum in H1 2024 signalled an approaching growth stall but the Budget tax shock appears to have tipped the economy into contraction.

With job openings / vacancy rates back in pre-pandemic ranges, below-trend global growth is likely to be associated with greater deterioration in labour markets than in 2024. In economics parlance, a movement down the Beveridge curve may be approaching a gradient shift such that a further fall in vacancies will be associated with a significant unemployment rise.

A further issue for monetary economists is the “false” US recession signal of 2022-23. Most annual contractions in US real narrow money historically were associated with recessions, and all on the scale of the 2023 decline – see chart 2. On three occasions (highlighted), however, the interval between the start of the contraction and the onset of recession was unusually long, i.e. up to 32 months.

Chart 2

Chart 2 showing US Real Narrow Money (% year over year)

On inflation, the monetarist rule of thumb that price momentum follows the direction of broad money growth roughly two years earlier suggests a further slowdown into undershoot territory in H1 2025. Chart 3 shows the relationship for the Eurozone but the message of headline / core deceleration is the same for the US, Japan and the UK.

Chart 3

Chart 3 showing Eurozone Consumer Prices and Broad Money (% 6 month annualised)

Global PMI output price indices in manufacturing and services are close to 2015-19 averages, when headline / core inflation averages were below target.

Financial market prospects, on the “monetarist” view, depend on whether there is “excess” or “deficient” money relative to the economy’s needs. Two flow measures of global excess money were used here historically – the gap between six-month rates of change of real narrow money and industrial output, and the deviation of the annual change in real money from a slow moving average. A “safety first” approach of holding global equities only when both measures were positive would have outperformed buy-and-hold significantly over the long run.

The flow measures, however, remained mixed / negative in 2023-24, understating the availability of money to boost markets because they failed to capture a stock overhang from the 2020-21 monetary surge. To assess whether this stock influence remains positive, the approach here has been to use a modified version of the quantity theory in which the money stock is compared with an average of nominal GDP and gross wealth.

Chart 4 shows that an average of US nominal GDP and gross wealth remained below the level implied by the money stock through mid-2024, consistent with a positive stock influence on asset prices / the economy. Equivalent analysis for Japan and the Eurozone shows the same. In all three cases, however, the nominal GDP / wealth average moved ahead of the money stock during H2 2024, implying that stock and flow indicators are now aligned in suggesting a neutral / negative backdrop.

Chart 4

Chart 4 showing US Borad Money, Nominal GDP and Gross Wealth

While monetary indicators suggest near-term softness, cycle analysis holds out a prospect of stronger economic performance later in 2025 and in 2026. A key consideration is that the stockbuilding and business investment cycles appear some way from reaching peaks, with the next lows unlikely before H2 2026 and 2027 respectively.

The last trough in the stockbuilding cycle is judged to have occurred in Q1 2023, with national accounts inventories data and business surveys suggesting that the upswing is around its mid-point – chart 5. The previous cycle was shorter than the 3.5 year average, so the current one could be longer, with a low as late as H1 2027. An associated downswing might not start until H1 2026.

Chart 5

Chart 5 showing G7 Stockbuilding as % of GDP (year over year change)

The 7-11 year business investment cycle appears to have bottomed in 2020, although a case could be made that this was a false low due to the pandemic, with the last genuine trough reached following a mild downswing in 2015-16. On the more plausible former view, the next low is scheduled for 2027 or later, implying potential for a 2026 boom.

The longer-term housing cycle, which bottomed in 2009 and has averaged 18 years, is in the time window for a peak but significant weakness could be delayed until H2 2026 or later.

Monetary and cycle signals could be reconciled if near-term economic weakness / favourable inflation news triggers faster monetary policy easing and a strong pick-up in money growth into mid-year.

Would such a scenario be associated with further significant gains in risk assets? The history of the stockbuilding cycle suggests not.

Risk assets typically rally strongly in the first half of a stockbuilding cycle, partially retracing gains in the run-up to the next trough. Table 1 compares movements so far in the current cycle with averages at the same stage of the previous eight cycles, along with changes over the remainder of those cycles. US equities, cyclical sectors and precious metals have outperformed relative to history, suggesting a stronger likelihood that they will lose ground between now and the next trough.

Table 1

Table 1 showing Stockbuilding Cycle and Markets

Areas that have lagged relative to history include EAFE / EM equities, small caps and industrial commodities, hinting at catch-up potential in the event of a delayed stockbuilding cycle peak and late (H1 2027) trough. This prospect would be enhanced by a reversal of unusual US dollar strength so far in the current cycle.

Still, any such catch-up might be a relative rather than absolute move against a backdrop of a maturing cycle upswing, a possible US market correction and neutral / negative excess money conditions.

Korean national assembly hall at night in Seoul, South Korea.

Deeply unpopular South Korean president Yoon Suk Yeol committed a monumental act of executive overreach with his declaration of martial law on the 3rd of December. The decree was a wild strike against the opposition Democratic Party, which had effectively paralysed his presidency since taking power in parliament earlier this year.

The move set off a chaotic few hours of street protests with deployment of the military in the streets of Seoul and politicians of all stripes, including the head of the president’s own People Power Party, denouncing the declaration. The drama culminated in a unanimous vote by the country’s legislature (including members of the president’s party) to reverse the failed coup attempt.

Big moves in the Won and Korean equities

Titled

Titled
Source: Bloomberg Opinion, December 4, 2024

Yoon now faces the threat of impeachment, but that is probably the least of his worries. Around half of South Korea’s living former presidents are sitting in prison, and Yoon may be set to join their ranks.

Is it too rose-tinted a view to argue that the legislature’s swift move to strike down the declaration is a positive demonstration of institutional checks shifting into gear? Almost certainly, as the People Power Party has said that it will seek to block any impeachment motion in the legislature (the motion requires a two-thirds majority of the 300-seat parliament). It is safe to say that this political crisis is set to grind on for some time yet.

Sitting tight

We have been underweight South Korea, with low exposure to the domestic economy  through bank KB Financial, Kia and Hyundai, partly reflecting weak monetary trends. DRAM export giants SK Hynix and Samsung Electronics make up two-thirds of our holding.

Earlier this year we wrote to investors on the prospects for the Value-Up corporate reform program promoted by the Yoon government to boost perennially cheap Korean equities (Super-cheap Korean equities rally on market reform talks). At the time we had shifted to a significant overweight, favouring likely domestic reform beneficiaries.

However, a landslide win for the opposition DPP in the legislature in April made it less likely the program would be implemented in full. The political shift occurred against a weakening economic backdrop globally, and also in South Korea’s highly cyclical domestic economy.

Following a downgrade to our country rating, we reduced exposure to Kia and Hyundai. We also took some profits from our position in SK Hynix after strong performance on its monopoly as a high-bandwidth memory supplier to Nvidia.

Given the above, we are not tempted to try and catch a falling knife by doubling down in South Korea.

Samsung Electronics is cheap, but is that enough?

Following a strong start to the year, Samsung Electronics fell sharply since July and now ranks as one of the worst performers year-to-date in our portfolio. What happened?

Sell-off for Samsung Electronics since July

A line graph illustrating the value of Samsung Electronics Co. Ltd over the past 12 months.
Source: Bloomberg

Investors fear that management missteps have cost the company its technological edge in chipmaking. Indeed, we have been surprised by how badly Samsung has lagged SK Hynix in high-bandwidth memory. It ranks as a distant second to Hynix as a supplier of HBM3E memory to Nvidia and it is uncertain whether the company can close the gap in the next generation of HBM products.

In addition, the long hoped-for demand recovery in commoditised DRAM products is yet to arrive. More bearish analysts fret over the rise of Chinese memory and what this could mean for the Samsung-Hynix-Micron oligopoly, which has kept supply in check over the past decade.

Samsung Electronics, SK Hynix and Micron have maintained an iron grip on DRAM supply
A bar chart illustrating the share of DRAM revenue between the leading manufacturers.Source: Statista 2024

Major Chinese DRAM players like CMXT are yet to register in global market share, but risks to the oligopoly may emerge down the road.

All of the above paints a pretty sorry picture for Samsung, reflected in valuations that are at the bottom of historic ranges.

Buying at these levels has historically been a good bet – Samsung Electronics Price/Book

A line graph illustrating the price to book ratio of Samsung Electronics Co. Ltd over the years.
Source: Bloomberg

Management is desperate to turn this around through deep restructuring, boosting R&D spend and buying back shares. Samsung has a history of pivoting out of trouble, and the valuation is incredibly cheap for one Asia’s most successful tech behemoths.

We are not tempted to double down at these levels, but plan to maintain the current weighting. Moving forward, we will look to see whether Samsung can reassure investors by gaining qualification as a HBM supplier for Nvidia’s leading-edge products. Not only would this boost earnings, it would also signal that it can close the tech gap with SK Hynix.

Mindful of “success bias” in US equities

Investors in emerging markets are going against the grain. Today the herd is stampeding into US stocks. The drivers for the dominance of US equities are compelling, propelled by better economic performance, higher productivity growth and innovation.

Equity flows by region
A series of bar and line charts illustrating equity flows by region.
Source: EPFR

And yet, making money as an investor is all about the delta between reality and expectations. Investors myopically fixated on market narratives about US exceptionalism as justification for extreme outperformance versus the rest of the world risk overstaying their welcome, along with missing opportunities in unloved markets.

Ruchir Sharma’s Financial Times article The Mother of All Bubbles opines on just how dominant the United States has been as an investment destination:

  • Global investors are committing more capital to a single country than ever before in modern history.
  • And the dollar, by some measures, trades at a higher value than at any time since the developed world abandoned fixed exchange rates 50 years ago.  
  • The US now attracts more than 70 per cent of the flows into the $13tn global market for private investments, which include equity and credit.
  • America’s share of global stock markets is far greater than its 27 per cent share of the global economy.
  • Thoroughly dominating the mind space of global investors, America is over-owned, overvalued and overhyped to a degree never seen before.

UBS just published some excellent charts illustrating just how stark this dominance has been:

Relative sizes of world stock markets, end – 1899 (left) versus start – 2024 (right)
Two circle graphs comparing the relative sizes of world stock markets from the end of 1899 and the beginning of 2024.

Source: Global Investment Returns Yearbook 2024, UBS

Investors adding to US exposure at the expense of the rest are making a bet that such scorching outperformance can continue.

While it seems unlikely, author of liquidity theory and bubble expert Gordon Pepper said that to work out the duration of a bubble, take your best analysis to work out how long it will go, double that, and then subtract a month. In other words, extenuated bull markets (or bubbles) have a habit of going on longer than we could ever imagine before ending abruptly (and often brutally).

We believe it is a fool’s errand to attempt to predict when equities ex-US will be back in vogue. However, what we know for sure is that less competition among buyers in unloved emerging markets tilts the odds of unearthing value-creating businesses at attractive prices in our favour.

Aerial view of Cairo, Egypt showing the 6th October Bridge crossing over the Nile.

The strategy focuses on investing in frontier and emerging market companies that our team expects will benefit from demographic trends, changing consumer behaviour, policy and regulatory reform and technological advancements.

Below, we explore several key factors influencing returns and share observations on the portfolio and the markets.

Internet and technology portfolio

Investments that we wrote about in previous letters, including Lithuania’s Baltic Classifieds Group (BCG) and Egypt’s Fawry for Banking Technology and E-Payments (Fawry), performed well in the quarter.

BCG is the leading online classifieds group in the Baltics with a dominant position in auto, real estate, jobs and services and generalist marketplaces in Lithuania and Estonia. The company’s shares rallied in the quarter as the market reacted positively to the exit of Apax Partners LLP, the private equity firm that brought BCG to market via IPO in July 2021. Private equity ownership of public companies can often lead to an overhang on the share price and liquidity in the market. Typically, incremental buyers are discouraged by the prospect of an eventual wall of shares hitting the market when the private equity owner(s) decides to sell, and liquidity is lower because a relatively large percentage of the outstanding shares is not freely floated. A high-quality business like BCG, whose revenues and operating profits grew approximately14% annually over the last 4 years, generally absorb this type of overhang on their shares as incremental buyers step into liquidity events with more confidence. This was the mindset with which we approached BCG and thus actively participated in Apax Partners’ share sales this year, ramping up our participation as they approached their exit sale in July.

Fawry is the leading payments technology company in Egypt. The business is anchored by a base of over 360k point of sale machines (POS) that enable merchants to accept payments for the sale of their own merchandise (e.g.: a carbonated beverage) or on behalf of other large businesses like telecoms and utilities. Fawry has leveraged its first mover advantage in POS by introducing value-added services to their merchants such as supply chain financing (i.e.: working capital loans), ATM (a consumer can take out cash from a POS using the merchant’s float at the till for a fee), payment acceptance across many services and agency banking where it acts as a distributor of bank products to underbanked merchants and consumers through dedicated branches that are branded FawryPlus.

Fawry’s merchant offering extends beyond brick and mortar; it is also a leading payment gateway enabling online payments between consumers and merchants and, in the process, captures a piece of the fast-growing e-commerce market in Egypt. On the consumer side, Fawry’s app (MyFawry) counts over 5 million downloads and is experiencing strong momentum, driven by the introduction of a wide range of use cases including bill payments, virtual debit card wallets, buy-now-pay-later, insurance and savings products. In an inflationary environment like Egypt’s, Fawry’s transaction-based revenue model means it can grow revenues at a faster rate than costs due to the operating leverage inherent in its business. This was evident in second quarter 2024 results with operating margins expanding by more than 6% compared to the same period last year. Fawry shares reacted positively to the results, and more importantly to management guidance on net income for the full year, which implied a growth of about 67% y-o-y in local currency.

Like BCG, Fawry shares also benefited from the exit of private equity firm Helios Investment Partners (Helios) from the company in the quarter. Helios has been pressuring the shares through open market sales. Like the BCG case, we took advantage of the liquidity event and were involved in a discounted clean-up sale in which Helios sold its remaining 5% stake in Fawry, which helped remove the overhang on the shares.

Healthcare portfolio

The strategy experienced good returns from the healthcare portfolio during the quarter, driven mainly by Morocco’s Aktidal Group (AKT).

AKT is the leading healthcare provider in the country with approximately 15% of the private bed capacity in the country. The Moroccan healthcare market is severely underserved, with the rates of beds and physicians per 1,000 persons below regional averages and well below WHO recommended levels. (A WHO study ranks Morocco 79th of 115 countries in doctors per capita.) This has severely curtailed investment in the sector, with private providers accounting for under 30% of bed capacity in the country of around 40 million people. To address this shortage, the Moroccan government embarked on a series of reforms including rolling out a universal healthcare scheme and removing a restriction that allowed only doctors to invest in the sector. AKT operates 2,532 beds in 23 sites spread across 11 cities.

The clinics managed by AKT are known for their quality of care and the strength of their oncology department (30% of consolidated revenue). AKT is at the forefront of the growth in the sector: its 2023 results which showed revenue and operating profit growth of 84% and 86% respectively. On a recent trip to Morocco, we conducted site visits and meetings with Moroccan doctors and competitors of AKT which validated the company’s brand and reputation in the market and highlighted the growth opportunity that lies ahead for the company.

Outlook

We continue to be constructive on the opportunity set for the strategy as we enter the fourth quarter of the year. We believe we positioned the portfolio to be considerate of changes in the interest rate cycle, political environment and portfolio company valuations. As always, the ultimate objective of our decision-making process is to express our best research opinions through a diversified portfolio of high-quality businesses that we believe will help us deliver on the strategy’s return objective.

We look forward to continuing to update you on the strategy over the rest of the year.