This month we dig into the frenzy over China’s DeepSeek and ask whether this has punctured the narrative of US tech supremacy.

Has DeepSeek just punctured the market narrative of American tech supremacy? We think that is a stretch, but the revelation of DeepSeek’s ability to innovate in AI with shocking efficiency is a reminder that there are only two contenders in this battle to build artificial general intelligence – China and the United States.

DeepSeek has unveiled two new models – DeepSeek-V3 and DeepSeek-R1, as well as instructions called R1 Zero – that deliver performance on offerings from OpenAI and Anthropic. These models have set off a media and market frenzy, both because they appear to match or exceed the capabilities of more famous systems, and because DeepSeek is offering API access at a fraction of the cost.

Highlights:

1. DeepSeek uses a method called reinforcement learning. Essentially, the models are allowed to solve the problems themselves with few guidelines and limited example solutions. Remarkably, this was accomplished using only 8,000 math problems, whereas other research groups often need millions.
2. DeepSeek has managed to compress memory usage, circumventing the need for loads of expensive GPUs.
3. DeepSeek has shown that AI models can work remotely and on edge computing very effectively without needing the power of data centres.

Overall, DeepSeek demonstrated that you don’t have to invest massive amounts (exactly how much is debatable) of money, hardware or human oversight to build an AI that excels at difficult tasks. The arguments about how much money they spent to get here are irrelevant: by relying on focused reinforcement learning and efficiency-boosting techniques, DeepSeek proved that powerful models can be created with fewer resources.

All training steps and code have been shared so others can also try it and change things, making concerns over “censorship” entirely moot. The result was a model that can rival Anthropic and OpenAI, even when turned into a much smaller version that can be run locally on a pair of Mac Minis! (Which use ARM architecture: the M4 Pro uses TSMC 3nm, and runs at 80W.)

The team behind DeepSeek is open about its own limitations. First, the model is akin to a brilliant scientist but would struggle to write a poem as it lacks “creativity.” Second, it doesn’t deal with languages beyond English and Chinese very well. And third, it lacks the experience in building large-scale software projects.

Implications

Anyone who has followed this story is probably now aware of Jevons Paradox. Originating from the work of economist William Stanley Jevons in 1865, the observation suggests that as technological advancements make a resource more efficient to use, the overall consumption of that resource may increase rather than decrease. This paradox occurs because increased efficiency often lowers the cost of using the resource, leading to greater demand and, ultimately, higher total consumption.

Applying Jevons Paradox to AI tools, as these technologies become more efficient and cheaper, their usage is likely to grow significantly. Just as more-efficient cars led to wider adoption over horses, more-efficient and cost-effective AI models like DeepSeek’s will encourage broader usage across various industries. This greater adoption can drive further innovation, but it also means that the demand for AI resources, such as data and computing power, will continue to rise.

As a result, businesses and developers will need to consider the implications of widespread AI deployment, including potential increases in energy consumption and the need for sustainable practices in AI development and usage.

To summarise:

1. Large language models (LLM) have become commoditized. For instance, Meta’s Llama (an LLM) is open-source and therefore free. The key takeaway here is that the cost and compute requirements to run these models could potentially be reduced significantly.
2. The implication is that demand for AI infrastructure including computer chips, the semiconductor supply chain and power requirements (particularly for AI training) may be lower than first thought.
3. However, as highlighted by Jevons Paradox, history shows that for most technological advancements, reduced costs are almost always offset by increased demand.

What does this mean for the stocks of different global tech leaders?

It’s still early days, but how could the broad adoption of DeepSeek models impact global tech leaders’ stock prices?

Type of tech company	Stock impact
AI infrastructure and some semiconductor companies Jevon’s paradox will likely spur more AI applications, with the end result potentially being greater demand for compute down the line. However, the market is questioning the margins of semiconductor players and infrastructure solution providers (i.e. cooling tech). We need to see the mix of LLMs vs. “distilled models” and, more importantly, inferencing vs. training. Training requires much less compute power than inferencing.	Unclear
Hyperscalers On one hand, processing AI could become significantly cheaper which will reduce their cost/capex. On the other, their moat could be lowered if AI workloads can be run on less powerful data centres. Microsoft has already stated that it is prioritizing enterprise inference workload over AI training for its Azure business. That is why OpenAI went to Oracle/Softbank/Project Stargate for compute because Microsoft won’t sell them all the compute OpenAI demanded.	Neutral/unclear
Application-specific integrated circuit (ASIC) companies Possibly beneficial for custom ASICs as chip architecture diversifies/specialises.	Neutral/unclear
Applications, such as software, with access to proprietary data This is where I believe the most significant AI equity value will be created over time. Lowering AI costs is unlikely to negatively impact these companies. In fact, it could even be a positive development. The moat is in the access to data. Compute is a cost item.	Positive/unclear
Specialised edge computer chip companies	Positive/unclear

In emerging markets, we believe major positions like Taiwan Semiconductor Manufacturing Company (TSMC), Mediatek and select niche names (in custom chip design and energy efficiency) remain well positioned for growth in overall demand for AI. We doubt that DeepSeek will change the demand for the highest performance chips running at the lowest possible power. In that regard, TSMC’s dominance in leading-edge production processes and advanced packaging solutions remain an intact competitive moat. We expect that their customer mix may change, but the demand for their capabilities will be resilient.

We are more cautious on data centre assemblers and memory, and see potential for an improving sentiment in software, with several high-quality names in the portfolio and on our watchlist in China, ASEAN and Latin America.

This month, NS Partners fund manager Luis Alves de Lima writes on navigating a volatile backdrop in Brazilian equities, and the huge potential this market offers if political risks ease.

Imagine a game of blackjack. Not your typical duel in the bowels of a dark casino, but a game of chance steeped in the vibrant hues of Brazil’s economic landscape. This is a game where the potential rewards are tantalizingly high, but the risks, like the Amazon rainforest, are dense and unpredictable. Like a card counter, we watch carefully as each card is dealt – investigating companies and assessing the macro backdrop – to formulate a running count of the deck and calculate our odds of hitting 21.

The ace in this deck represents the transformative power of political change. A conservative victory in the 2026 federal elections could usher in an era of fiscal responsibility, market-friendly policies and renewed investor confidence. Drawing this ace could yield a multi-bagger return as Brazil sheds its “risk premium” and the investment narrative flips from basket case to market darling. That doesn’t mean you won’t be wiped out before the ace arrives.

As we count, the deck is stacked with low number cards (2-6) – embodiments of lurking macro uncertainties – with the ability to wipe out your hand. Brazil’s fiscal deficit, stubbornly high cost of capital and the ever-present spectre of political volatility loom large. Playing aggressively to a deck loaded with low number cards favours the dealer’s odds, much like the potential downside risks that could erode investment value when macro is deteriorating, but valuations are yet to catch down.

The high cards (10, Jack, Queen and King), represent the underlying strengths of the Brazilian economy (all high cards are worth 10 points, with the ace either 11 or 1 depending on what’s best for the player’s hand). These cards increase your chances of winning if low number cards are dealt out of the deck and the proportion of high cards increases. The low cards in Brazil are coming out as the clock ticks on socialist president Lula’s term, with elections in 2026. While an increasing proportion of high cards does not offer an immediate payout in our game, it does suggest an investment environment where the player/investor can soon lift their bets in line with improved conditions and chances of upside surprise increasing.

Investing in Brazil today is a calculated gamble with ever-shifting odds. While the macro and political backdrop seems daunting, low cards are exiting the deck as pessimism runs to an extreme and fails to reflect the true potential of the market. While future outcomes remain uncertain, we see a disconnect between strong company fundamentals and depressed valuations. The “true count,” the extent to which a deck favours the dealer or player (investor), will swing in the latter’s favour as political risks ease. The probability of making it to that elusive ace rises.

My recent virtual roadshow with 20 Brazilian companies painted a picture of resilience and growth. Companies like Grupo GPS, Rede D’Or and Lojas Quero-Quero are demonstrating robust financials, exceeding growth expectations and trading at inexplicably low valuations. I have also planned a trip to Brazil next month to continue the mission of finding when the ace might appear in this high-stakes game. It’s an opportunity to delve deeper into the dynamics of the Brazilian market, gather firsthand information and assess the true probabilities beyond the abstract numbers.

Investing in Brazil today requires a contrarian mindset; an ability to understand the macro risks and direction of travel and weigh this against what we are seeing on the ground as we engage with companies. It’s a game for those who understand risk and can calibrate their bets as the odds shift for or against them. As any seasoned player knows, ignoring the headlines and acting with conviction when the true count tilts in your favour is when the most lucrative bets can be made.

Deeply unpopular South Korean president Yoon Suk Yeol committed a monumental act of executive overreach with his declaration of martial law on the 3rd of December. The decree was a wild strike against the opposition Democratic Party, which had effectively paralysed his presidency since taking power in parliament earlier this year.

The move set off a chaotic few hours of street protests with deployment of the military in the streets of Seoul and politicians of all stripes, including the head of the president’s own People Power Party, denouncing the declaration. The drama culminated in a unanimous vote by the country’s legislature (including members of the president’s party) to reverse the failed coup attempt.

Big moves in the Won and Korean equities

Source: Bloomberg Opinion, December 4, 2024

Yoon now faces the threat of impeachment, but that is probably the least of his worries. Around half of South Korea’s living former presidents are sitting in prison, and Yoon may be set to join their ranks.

Is it too rose-tinted a view to argue that the legislature’s swift move to strike down the declaration is a positive demonstration of institutional checks shifting into gear? Almost certainly, as the People Power Party has said that it will seek to block any impeachment motion in the legislature (the motion requires a two-thirds majority of the 300-seat parliament). It is safe to say that this political crisis is set to grind on for some time yet.

Sitting tight

We have been underweight South Korea, with low exposure to the domestic economy  through bank KB Financial, Kia and Hyundai, partly reflecting weak monetary trends. DRAM export giants SK Hynix and Samsung Electronics make up two-thirds of our holding.

Earlier this year we wrote to investors on the prospects for the Value-Up corporate reform program promoted by the Yoon government to boost perennially cheap Korean equities (Super-cheap Korean equities rally on market reform talks). At the time we had shifted to a significant overweight, favouring likely domestic reform beneficiaries.

However, a landslide win for the opposition DPP in the legislature in April made it less likely the program would be implemented in full. The political shift occurred against a weakening economic backdrop globally, and also in South Korea’s highly cyclical domestic economy.

Following a downgrade to our country rating, we reduced exposure to Kia and Hyundai. We also took some profits from our position in SK Hynix after strong performance on its monopoly as a high-bandwidth memory supplier to Nvidia.

Given the above, we are not tempted to try and catch a falling knife by doubling down in South Korea.

Samsung Electronics is cheap, but is that enough?

Following a strong start to the year, Samsung Electronics fell sharply since July and now ranks as one of the worst performers year-to-date in our portfolio. What happened?

Sell-off for Samsung Electronics since July

Source: Bloomberg

Investors fear that management missteps have cost the company its technological edge in chipmaking. Indeed, we have been surprised by how badly Samsung has lagged SK Hynix in high-bandwidth memory. It ranks as a distant second to Hynix as a supplier of HBM3E memory to Nvidia and it is uncertain whether the company can close the gap in the next generation of HBM products.

In addition, the long hoped-for demand recovery in commoditised DRAM products is yet to arrive. More bearish analysts fret over the rise of Chinese memory and what this could mean for the Samsung-Hynix-Micron oligopoly, which has kept supply in check over the past decade.

Samsung Electronics, SK Hynix and Micron have maintained an iron grip on DRAM supply
Source: Statista 2024

Major Chinese DRAM players like CMXT are yet to register in global market share, but risks to the oligopoly may emerge down the road.

All of the above paints a pretty sorry picture for Samsung, reflected in valuations that are at the bottom of historic ranges.

Buying at these levels has historically been a good bet – Samsung Electronics Price/Book

Source: Bloomberg

Management is desperate to turn this around through deep restructuring, boosting R&D spend and buying back shares. Samsung has a history of pivoting out of trouble, and the valuation is incredibly cheap for one Asia’s most successful tech behemoths.

We are not tempted to double down at these levels, but plan to maintain the current weighting. Moving forward, we will look to see whether Samsung can reassure investors by gaining qualification as a HBM supplier for Nvidia’s leading-edge products. Not only would this boost earnings, it would also signal that it can close the tech gap with SK Hynix.

Mindful of “success bias” in US equities

Investors in emerging markets are going against the grain. Today the herd is stampeding into US stocks. The drivers for the dominance of US equities are compelling, propelled by better economic performance, higher productivity growth and innovation.

Equity flows by region

Source: EPFR

And yet, making money as an investor is all about the delta between reality and expectations. Investors myopically fixated on market narratives about US exceptionalism as justification for extreme outperformance versus the rest of the world risk overstaying their welcome, along with missing opportunities in unloved markets.

Ruchir Sharma’s Financial Times article The Mother of All Bubbles opines on just how dominant the United States has been as an investment destination:

• Global investors are committing more capital to a single country than ever before in modern history.

• And the dollar, by some measures, trades at a higher value than at any time since the developed world abandoned fixed exchange rates 50 years ago.  

• The US now attracts more than 70 per cent of the flows into the $13tn global market for private investments, which include equity and credit.

• America’s share of global stock markets is far greater than its 27 per cent share of the global economy.

• Thoroughly dominating the mind space of global investors, America is over-owned, overvalued and overhyped to a degree never seen before.

UBS just published some excellent charts illustrating just how stark this dominance has been:

Relative sizes of world stock markets, end – 1899 (left) versus start – 2024 (right)

Source: Global Investment Returns Yearbook 2024, UBS

Investors adding to US exposure at the expense of the rest are making a bet that such scorching outperformance can continue.

While it seems unlikely, author of liquidity theory and bubble expert Gordon Pepper said that to work out the duration of a bubble, take your best analysis to work out how long it will go, double that, and then subtract a month. In other words, extenuated bull markets (or bubbles) have a habit of going on longer than we could ever imagine before ending abruptly (and often brutally).

We believe it is a fool’s errand to attempt to predict when equities ex-US will be back in vogue. However, what we know for sure is that less competition among buyers in unloved emerging markets tilts the odds of unearthing value-creating businesses at attractive prices in our favour.

A look at the potential impact of President Trump’s policies on emerging markets, the risks of rising trade tensions with China and the resilience of China’s domestic market

US politics has shifted to the right with an unexpected red sweep of the presidency, Senate and House. Gloomy prognostications for emerging markets abound on expectations for a stronger dollar, stickier inflation and a less dovish Fed. Yet there is very little to go on in terms of hard policy. For example, would President Trump risk a tit-for-tat tariff spiral with China and the EU, or will he pursue deals which incentivise foreign exporters to build manufacturing assets in the US to secure exemptions or reductions? The EU has done something similar with Chinese carmakers.

On inflation, increased deficit spending may be inflationary from 2026 onwards, but our broad money signals suggest the current backdrop is still disinflationary and likely to force a flat-footed US Fed into playing catch-up in its cutting cycle in the short term. This should be weighed against the assumption that Trump means a strong dollar. Further out, with mid-term elections occurring in November 2026, the re-election of the House and a third of the Senate could provide a check on the fiscal agenda.

Should risks of rising trade tensions materialise, this may make EM countries with large domestic markets (i.e., China and India) relatively more attractive versus smaller, open, trading economies in ASEAN.

Overall, our instinct is to avoid knee-jerk repositioning on speculation, at the risk of being whipsawed down the road should events differ from expectations. The reality is that the anti-tyranny checks embedded in the US constitution mean that the president has less power than we commonly think. Our view is that it will pay to remain focused on the cyclical and structural factors at play in shaping return prospects across equities and other asset classes.

Stock picking in a China bull market

Chinese equities took off in the final week of September, rising around 25% in USD terms as announcements of incoming and meaningful monetary and fiscal stimulus blew away traders shorting H-shares and sparked significant domestic inflows. Foreign investors remained on the sidelines.

China equities flows: Domestic vs. foreign investors 

 Source: EPFR

The rally was so big that Chinese stocks are virtually level-pegging US equities as at the end of October.

Source: NS Partners; LSEG Datastream

This spurt, led by beaten-down names including property developers and domestic insurers (with high property exposure), is likely the first leg of this rally. We see the pullback in recent weeks as an opportunity to reposition more aggressively at the margins (from a defensive equal weight). While stimulus won’t be a bazooka on the level of 2008-09, the imprimatur for the measures from Xi Jinping himself suggests they will keep coming until we see at least stabilisation in the Chinese economy.

While the threat of tariffs looms for exporters, China has a huge domestic economy with a deep equities market. Direct exports of goods to the US account for only 2.6% of Chinese GDP, less than for Japan and Germany.

With stocks still trading only slightly above their lows of around 10x CAPE, there is an opportunity for deep fundamental analysis to unearth high quality and growing names that have been knocked by investor revulsion for Chinese equities.

Source: NS Partners; LSEG Datastream

For those interested, a short primer on our stock picking approach below – skip ahead for our coverage of current stock opportunities in China.

 

Source: NS Partners; LSEG Datastream

Eastroc Beverage fits the bill as a fast growing, highly profitable and yet attractively valued domestic energy drink champion.

P/E has drifted lower while earnings have held up

Source: Bloomberg

There is plenty of headroom for growth in the segment, with energy drink consumption by volume in China at only 58% of Japan, 32% of the US, and 23% of the UK (Source: Bank of America). Growth drivers include the expansion of the gig economy, along with new consumption channels in music concerts, e-sports and parties. While major cities are posting healthy consumption growth of c.10% CAGR, peripheral markets are growing rapidly at c.35-40%.

Red Bull stumbles

Eastroc is mounting a fierce challenge to incumbent Red Bull, growing market share from 5% in 2012 (with Red Bull at 80%) to nearly 30% in 2023. Not only has Eastroc been effective in building its distribution network out from its Guangdong home base in Southern China, it has also been able to capitalise on strategic missteps from the incumbent. A fallout over a lapsed distribution agreement between Red Bull’s Thai and Chinese operators has spiralled into open warfare over the market. The bickering sister companies are fighting each other in provincial courts, launching rival marketing campaigns and even different pricing strategies. Eastroc offers distributors higher margins and pricing stability, making them more willing to stock the challenger’s inventory. In addition, Eastroc offers value at around half the price per 500 ml of Red Bull, so benefiting from consumers trading down in a weak economy.

Source: Eastroc Beverages 2022

Source: Eastroc Beverages 2022

Optionality through new product lines

What we find particularly interesting is the potential for new growth drivers outside its flagship energy drink. Healthier and plant-based energy drinks targeted at women, electrolyte drinks targeted at sporting activity and sugar-free teas can are all large and fast growing segments.

Source: Eastroc Beverages 2024

Eastroc already has a strong distribution network to sell these new lines into, meaning the investment to drive this growth will be relatively small, boosting returns on capital.

Our kind of business – EVA, cash flow and Du Pont tests (charts and data below from Bloomberg)

Growth requires capex to build out the distribution network, and yet Eastroc looks like a cash machine.

Overheads look contained as it expands.

This business scales well.

Paid by customers early while pushing out payables.

Margins are resilient.

Unsurprisingly, the EVA (ROIC/WACC spread) is high and set to rise over the next 2-3 years.

Opportunity among the quality names in China

Eastroc is the fast-rising challenger to Red Bull in China and enjoying strong growth tailwinds in the energy drink segment. The company is able to squeeze more value from its established network in Guangdong without tying up significant capital. The capital that it does invest is used to expand carefully into new territories that promise returns that far exceed the cost of capital.

Eastroc is the type of stock we would expect to outperform should this upward move in Chinese equities mature into a wider bull market. CCP stimulus efforts are not yet enough to shift consumer sentiment meaningfully, but valuations are compelling and the growth is there for companies like Eastroc to perform regardless.

Chinese equities rallied 24% in USD terms through September, much of this in the final week of the month following the announcement of significant monetary and fiscal easing by the PBoC and Politburo respectively. Leading the move were the prime victims of China’s deflationary slump, including online securities broking company East Money (up 90%), property developer Vanke (82%), consumer laggards such as JD.com (57%) and Meituan (46%), along with names in banking, insurance and construction.

Our more cash generative and growing holdings surged, just not as much as the wider market. This included pan-Asian life insurer AIA Group (27%), energy drink beverage maker Eastroc (20%), Spring Airlines (24%), and tech giant Tencent (17%).

The majority of GEM investors, who have been significantly underweight Chinese equities for years, were caught out by the vertiginous rally fuelled by hopes the policy measures signalled a shift from the CCP towards domestic reflation.

GEM investors have maintained underweight positioning in China

Source: EPFR October 2024

We flagged in our Q2 commentary that despite the risks of institutional quality deteriorating under Xi Jinping, the market was incredibly cheap and positive earnings revisions were beginning to come through:

Instead of allowing a market clearing to resolve supply and demand imbalances in Chinese property, Beijing is attempting a “managed” deleveraging. The issue is that a long and drawn out unwind threatens to entrench deflationary forces that undermine efforts to rebalance the financial system. Further complicating this is that efforts to prevent capital outflows through currency management limit Beijing’s monetary policy flexibility. We wrote in Q1 that a CAPE of 10x for Chinese equities likely signals the build-up of risks that prompts a shift in policy priorities to prevent a bust. While the shift to reflationary policy may indeed be a positive catalyst for unloved Chinese equities, the timing is uncertain.

Hence, we decided to stick with a defensive equal weight exposure in China, on a view that a policy pivot could come at any time and spark a sharp rally.

Our chief economist Simon Ward flagged in Money Moves Markets a few days before the rally that monetary growth was potentially bottoming, and that a falling USD/strengthening yen was opening up space for Chinese policymakers to act:

A key reason for expecting money / credit reacceleration is that the yen rally has relieved pressure on the RMB, easing monetary conditions directly and opening up space for further PBoC policy action. The balance of payments turnaround is confirmed by a swing in the banking system’s net f/x transactions, including forwards, from sales of $58 billion in July to purchases of $10 billion in August. This series captures covert intervention via state banks (h/t Brad Setser) and an August reversal had been suggested by a sharp narrowing of the forward discount on the offshore RMB, which has remained lower so far in September.

Source: LSEG Datastream

The stage was set for the largest rally in Chinese equities since 2008.

The rally reflects the significance of the monetary and fiscal policy announcements, which signal a shift in the way Xi Jinping views the state of China’s economy and the approach needed to break the malaise. How far is he willing to go?

Structural policy shift the fuel for a rally

Our view is that to break deflation, and for this rally to be anything more than just a liquidity driven trading opportunity, monetary and fiscal measures must be truly forceful. This would represent a structural shift in policy, and even the abandonment of a managed exchange rate in order to free up more room to stimulate. We aren’t so sure how likely this is. Although a falling USD and Fed rate cuts will certainly make a shift easier.

The signals from Beijing are certainly positive and indicate that a new approach is being embraced. Notably, the government is preparing to inject liquidity into the commercial banking system to expand balance sheets and boost money growth. In addition, the Politburo has pledged to deploy the fiscal bazooka to support local governments, small businesses, property and families (and not infrastructure).

Perhaps what is most significant is that Xi himself acknowledged the severity of China’s deflationary spiral and has taken up responsibility for fixing it. Will consumers and entrepreneurs respond, or will the stimulus be more pushing on a string? If the response is weak, Xi may feel compelled to do more lest he look incompetent.

Overall, the relative attraction for Chinese equities has increased. The rally has been short and currently looks overbought. We expect pullbacks to provide opportunities to add to China exposure and become less defensive, while favouring A-shares which should pick up some of the running from here.

The recent push by Mexico’s ruling Morena Party to undermine the country’s judiciary is a perfect example of why relying on company fundamentals alone in emerging markets can leave investors exposed to being whipsawed by macro factors.

We covered election risks across EM In July – Political risks in EM spike as Indian, South African and Mexican elections surprise – and flagged that outgoing president AMLO and president-elect Claudia Sheinbaum threaten to undermine Mexico’s institutional quality through a series of regressive reforms. The most damaging of these is the proposal to overhaul the country’s judicial system through having all judges elected by popular vote, along with relaxing the term limits and age/experience hurdles for Supreme Court justices.

As the Financial Times put it in September (FT: Mexico’s retrograde path on the rule of law):

Mexico is barrelling ahead with one of the world’s most radical shake-ups of a legal system, alarming investors and citizens alike. In his final month in office, President Andrés Manuel López Obrador is using his coalition’s congressional supermajority to ram through constitutional changes to change the entire supreme court and several thousand state, federal and appeal court judges with replacements elected by popular vote. Candidates for some posts will need only a law degree, five years of undefined “legal experience” and a letter of recommendation from anyone in order to run.

 Lawmakers have been on strike in recent months protesting the move, but to no avail. In September, Morena wielded supermajorities in both the lower house and Senate to push the reform through, which will see thousands of judicial positions up for election over the next three years. Rather than officials working their way up the legal hierarchy, the judiciary will now be exposed to the corruption, bribery and intimidation of Mexico’s cartels, according to critics.

Snatching defeat from the jaws of victory

Mexico should be in prime position to benefit from supply chain reshoring following the pandemic and ratcheting-up of the Sino-US dispute. Indeed, FDI (much of it from China – Why Chinese Companies Are Investing Billions in Mexico – The New York Times (nytimes.com) was pouring into the country to pursue a bright trade story. We saw this in the sharp appreciation of the Mexican peso and a bull market in Mexican equities through 2023 (MSCI Mexico up 42% in USD terms) with the market a favourite among foreign investors.

US imports from Mexico have outpaced imports from the rest of the world
US imports, index Jan. 2017 = 100

Source: GBM Nearshoring Barometer, August 2024.

 

Mexico a favourite for foreign equity investors through 2023

Source: EPFR

 

 Sentiment soured on deterioration in the political outlook as Morena’s dominant performance in Mexican elections in June emboldened the party to pursue a series of regressive policies. As we noted in June:

Investors fear that a strengthened mandate will allow Sheinbaum (or even an outgoing AMLO) to undermine judicial independence and pursue plans to eliminate autonomous government agencies overseeing telecoms, energy and access to information, as well as weaken electoral supervisory bodies.

Currency overvaluation correcting in Mexico and Brazil
Real broad effective exchange rates, % deviation from 5y ma

Source: NS Partners and LSEG Datastream

 

From being one of the consensus overweights among EM investors last year, Mexican equities have been hammered in 2024. MSCI Mexico is down 21% in USD terms to mid-September, while the broader index is up 7%.

Source: Bloomberg

 

Losing the FDI beauty pageant

As one trade official explained to us on a recent research trip in India, competing for FDI is a beauty contest where participants must maximise their appeal relative to their competition to attract those seeking to deploy capital. China’s retrogressive turn to favour state-owned enterprises rather than the entrepreneurs that fuelled its economy’s meteoric rise is a golden opportunity for ambitious leaders in other emerging markets to step up and attract capital and supercharge development. We are seeing this across ASEAN and in India, eastern Europe and the GCC.

But none have Mexico’s advantage of geographic proximity to an economic juggernaut in the US. President-elect Sheinbaum has talked up Mexico’s nearshoring potential and support for private investment in recent months. However, the rhetoric belies an agenda to undermine Mexico’s institutions, which has unnerved key trade partners and investors.

Nothing scares investors and compromises progress up the development ladder more than attacks on key institutions such as the judiciary. In August, the US Chamber of Commerce warned the Mexican government that the reforms would be likely jeopardise trade relations:

 “The U.S. Chamber of Commerce respectfully calls on the sovereign Government of Mexico to continue deliberations with the private sector, academics and legal experts on the package of reforms the new Mexican Congress intends to consider in September. This dialogue is essential to ensure that the proposed reforms contribute to strengthening the rule of law and conditions for economic growth in Mexico.

 Given our longstanding commitment to Mexico’s growth and prosperity, the U.S. business community is an important stakeholder in the reform process. American companies represent by far the largest source of foreign direct investment in Mexico and provide good jobs to millions of Mexicans. Whether operating in the U.S., Mexico or anywhere else in the world, American businesses depend on respect for the rule of law as the foundation of a vibrant investment climate, sustainable development, and job creation.

 While there is a broad consensus about the need to strengthen Mexico’s judicial system, we strongly believe that certain constitutional and legal reforms currently proposed by the Mexican government – in particular, the judicial reform and the proposed elimination of independent regulatory agencies – risk undermining the rule of law and the guarantees of protection for business operations in Mexico, including the minimum standard of treatment under the U.S.-Mexico-Canada Agreement. The reforms also put at risk Mexico’s obligations under other international treaties to provide all with the right to a competent, independent, and impartial judicial system.

 Further deliberation to address these concerns is needed to avoid jeopardizing the incoming Mexican government’s ability to generate shared prosperity and to tap into the potential of nearshoring to strengthen the country’s economic growth and development.”

Macro matters – downgrading Mexico

Our process involves scoring the level of team conviction for every emerging market each month and includes an assessment of the direction of travel for politics in the short run and institutional quality in the long run. The trajectory is negative on both counts, and we think souring sentiment could have some way to run.

We have been underweight and defensively positioned in Mexico for well over a year, on a view that a slowing US economy would be an economic drag for Mexico. The deteriorating political backdrop flows through to a downgrade of our conviction rating for Mexico, and consequently a reduction in exposure. The market is already trading at a significant valuation discount to the 10-year average, but we think it can get cheaper still.

Portfolio activity

We sold our defensive staple Walmex last month, in favour of shale oil producer Vista Energy. While listed in Mexico, Vista is actually an Argentinian company boasting a growing production profile. Its shale assets in the Vaca Muerta (Spanish for Dead Cow) geologic formation are some of the best in the world. In contrast to Mexico, there are also some signs that the political backdrop in Argentina is improving under libertarian president Javier Milei, including efforts to deregulate the oil and gas sector which could provide an additional tailwind for Vista.

The race is on

As Mexico falters, we expect competition to reap the fruits of reshoring to heat up. ASEAN, the GCC and India are all banging on the door for foreign investment flows. Political stability, as well as safeguarding and improving institutional quality, will be the keys to success.