Cameron SmithConnor, Clark & Lunn Private Capital Ltd. (CC&L Private Capital) is pleased to announce that Cameron Smith is joining its leadership team as a Managing Director, Sales Management effective September 2, 2025.

In his new role, Cameron will oversee the firm’s growth and client engagement efforts. Cameron joins CC&L Private Capital with extensive experience, having spent the past five years at Nicola Wealth as Vice President, Advisory Services, and before then in leadership and advisory roles with MD Financial Management.

With nearly two decades of experience in the financial services industry, Cameron possesses extensive knowledge and expertise in delivering wealth management services to high-net-worth clients. Cameron holds the CFP®, CIM® and FCSI® designations. “We are thrilled to welcome Cameron to our firm,” said Jeff Guise, Managing Director, Chief Investment Officer at CC&L Private Capital. “His character, leadership and industry knowledge will be invaluable attributes to CC&L Private Capital as we continue to serve our clients and enhance our offering.”

“I am honoured to join CC&L Private Capital,” said Cameron. “The firm’s investment philosophy and governance are best-in-class, and I am proud to be part of a team with some of the most dedicated Wealth Advisors in the country. I believe the firm is poised for further growth, and I look forward to contributing to that success.”

CC&L Private Capital provides expert wealth management advice to high-net-worth families, foundations, and Indigenous communities across the country. With over $18 billion in assets under management, it is one of Canada’s largest independent and privately held investment managers, and is part of the broader Connor, Clark & Lunn Financial Group.

Purity Life

Banyan is pleased to share that Purity Life Health Products has completed the acquisition of the assets of Horizon Grocery + Wellness, PSC Natural Foods and Ontario Natural Food Company. The news of the acquisition was shared in the following press release:

Purity Life Health Products LP (“Purity Life”) is excited to announce the acquisition of the assets of Horizon Distributors Ltd. (“Horizon”), PSC Natural Foods Ltd. (“PSC”) and Ontario Natural Food Company Inc. (“ONFC”). The merger will create one of Canada’s leading full-service distributors of organic and natural grocery and wellness products. By bringing its core wellness offering together with the market-leading positions of Horizon, PSC and ONFC in the grocery sector, Purity Life can expand and further strengthen its high-quality service to both retail and vendor partners across Canada.

Matthew James, President and CEO of Purity Life emphasized the significance of this partnership: “Together with Horizon, PSC and ONFC, Purity Life is proud to build a 100% Canadian-owned, full-service distributor – delivering natural and organic grocery and wellness products with our #EasyToDoBusinessWith commitment across every category and retail channel in Canada.”

The combined company will operate under the Purity Life brand going forward through two distinct divisions: Purity Life Grocery and Purity Life Wellness. Terri Newell, CEO of Horizon, will lead Purity Life’s Grocery division.

“The combination with Purity Life is an ideal path forward for Horizon, PSC and ONFC,” Ronald Francisco, President and majority shareholder of Horizon, PSC and ONFC, said, sharing his perspective. “The companies share similar values and are focused on serving customers and vendor partners with excellence while being an employer of choice. Together, the companies are a strong complement and will create a leading distributor to progress the organic and natural grocery and wellness industry in Canada.”

Jeff Wigle, Managing Director and Group Head of Banyan Capital Partners, the majority owner of Purity Life added “I first met Ron shortly after we partnered with Matthew to acquire Purity Life in 2012, and since then I have continued to admire what he has built at Horizon, PSC and ONFC. These companies have deep roots and strong connections across Canada’s natural food industry, and we are thrilled to bring that legacy into the Purity Life family. I look forward to welcoming Ron, Terri and their talented teams as we continue to grow and strengthen our business together.”

This transaction will allow Purity Life to strengthen its service offering to all stakeholders in the natural health products industry in Canada, creating a nationalized distribution platform for grocery and wellness products while allowing Purity Life to continue to service its customers and vendors with the highest possible quality.

About Purity Life Health Products LP

Purity Life provides full-service national distribution across Canada, supporting both brands and retailers with expert category management, dependable logistics solutions and more. Founded in 1984, Purity Life has grown to be Canada’s leading supplier of natural health products, offering over 12,000 natural health products from more than 400 leading brands.

About Horizon Distributors Ltd.

Founded in 1976 and based in Burnaby, British Columbia, Horizon Distributors is Western Canada’s leading distributor of organic and natural food products across the dry, chilled and frozen grocery categories, in addition to natural personal care and nutritional health supplements.

About PSC Natural Foods Ltd.

PSC Natural Foods, based in Victoria, British Columbia, is a distributor of organic and natural foods, having served the Vancouver Island community since 1978.

About Ontario Natural Food Company Inc.

Ontario Natural Food Company, based in Mississauga, Ontario, has distributed a diverse selection of organic and natural food items throughout Eastern Canada since it was established in 1976.

About Banyan Capital Partners

Banyan Capital Partners is a private equity firm focusing on investments in middle‐market businesses across North America. Banyan is an affiliate of Connor, Clark & Lunn Financial Group (CC&L Financial Group), a multi‐ boutique asset management firm that provides a broad range of distinct and independently managed investment products and services to individual and institutional investors. CC&L Financial Group and its affiliated companies collectively manage over $154 billion.
 

Media contact

Matthew James
President & CEO
Purity Life Health Products LP
#EasyToDoBusinessWith
[email protected]
519-851-4045

      • Global six-month real narrow money momentum fell to an eight-month low in July, suggesting a loss of economic momentum in late 2025 / early 2026 (see charts).
      • The fall in real money momentum from a March peak has been broadly based across countries, with the US driving the July decline (see charts).
      • US core PCE prices rose by 0.27% in July, exactly the monthly increase implied by the FOMC median forecast of 3.1% annual inflation in Q4 (see charts).
      • US national accounts corporate economic profits rose in Q2 but were below their Q4 level (see charts).
      • The Chinese yuan has narrowed a gap with a strengthening central parity rate (see charts).
      • Japanese corporate profits also remained below their Q4 level, while Tokyo annual headline and core CPI inflation fell again (see charts).
      • UK monetary weakness remains focused on the corporate sector, suggesting cut-backs to business investment and hiring (see charts).

Global six-month real narrow money momentum fell to its lowest since November in July, reflecting both a slowdown in nominal money growth and a small rise in six-month CPI momentum:

Chart 1 showing G7 + E7 Real Narrow Money (% 6m)

The fall in real money momentum from a March peak suggests that a recent strengthening trend in business surveys will give way to renewed softening from Q4:

Chart 2 showing Global Manufacturing PMI New Orders & G7 + E7 Real Narrow Money (% 6m)

 

Real money momentum appears to have crossed back below industrial output momentum in July, a possible warning of less favourable liquidity conditions for markets:

Chart 3 showing G7 + E7 Industrial Output & Real Narrow Money (% 6m)

The fall in global real money momentum since March has been broadly based across countries, with the US driving the July decline:

Chart 4 showing Real Narrow Money (% 6m)

The E7 / G7 gap remains positive:

Chart 5 showing G7 & E7 Real Narrow Money (% 6m)

The US Treasury’s plan to return its cash balance at the Fed to $850 bn suggests a coming drain on bank reserves:

Chart 6 showing US Federal Reserve Balance Sheet ($ bn)

The rise in the balance to c.$600 bn has been accommodated mainly by a reduction in money funds’ holdings in the reverse repo facility. However, these are now down to $35 bn, i.e. funds no longer have “excess” cash to invest in T bills.

 

US core PCE prices rose by 0.27% month-on-month in July, which is exactly the monthly increase implied by the FOMC median forecast of 3.1% annual inflation in Q4:

Chart 7 showing US PCE Price Index ex Food & Energy

Six-month core momentum has been moving sideways since January / February, with slowdowns in supercore services and housing offsetting a pick-up in goods inflation:

Chart 8 showing US Core PCE Price Index (% 6m annualised)

 

US national accounts corporate economic profits rose in Q2 but were below their Q4 level:

Chart 9 showing US Corporate Profits* ($ bn, annualised) *Including Inventory Valuation & Capital Consumption Adjustments

The Conference Board’s job scarcity balance climbed further:

Chart 10 showing US Unemployment Rate ex Temporary Layoffs & Conference Board Consumer Survey Jobs Hard to Find minus Jobs Plentiful

Chinese official and S&P manufacturing PMIs rose by different degrees but remain within recent ranges:

Chart 11 showing China Manufacturing PMIs

 

The Chinese yuan has narrowed a gap with a strengthening central parity rate:

Chart 12 showing USD/CNY & PBoC Central Parity Rate

US dollar deposits in Hong Kong have crossed about local currency deposits, partly reflecting switching triggered by the recent negative Hong Kong / US rate differential:

Chart 13 showing Hong Kong Customer Deposits (US$ bn)

The one-year rate differential remains negative, with the gap recently the most extreme since 2005, ahead of a sustained RMB rise:

Chart 14 showing Hong Kong / US 1y Deposit Rates & USD/CNY

 

Japanese corporate profits remained below their Q4 level:

Chart 15 showing Japan Corporate Current Profits (¥ trn)

Tokyo annual headline and core CPI inflation fell again:

Chart 16 showing Japan Consumer Prices (% yoy)

Real money momentum is weak in France / Italy but has also rolled over in Germany:

Chart 17 showing Real Narrow Money* (% 6m) *Non-Financial M1 Deposits, Own Seasonal Adjustment

 

UK monetary weakness remains focused on the corporate sector, suggesting cut-backs to business investment and hiring:

Chart 18 showing UK Business Investment & Real PNFC* Money (% yoy) *PNFCs = Private Non-Financial Corporations

European / EAFE growth staged a minor recovery later in August:

Chart 19 showing MSCI Growth / Value Price Relatives 31 December 2024 = 100

So did quality:

Chart 20 showing MSCI Quality / Market Price Relatives 31 December 2024 = 100

The US 30-year Treasury yield remains below its 2023 high:

Chart 21 showing 30y Government Bond Yields

Five-year yields in the US, Eurozone and UK remain below peaks in 2023 / 2024:

Chart 22 showing 5y Government Bond Yields

Top down view of LNG (Liquified Natural Gas) tanker anchored in small gas terminal island.

The explosion of cloud computing and especially AI training requires enormous amounts of power. A single, large data centre can use as much electricity as a mid-sized city. The Southeast United States (Georgia, Virginia, Texas) is seeing the heaviest concentration of new projects, but it’s spreading nationwide. Hence, utilities in the United States have more than doubled their planned gas turbine installations for 2030 – from about 25 GW at the end of 2021 to over 45 GW by the end of 2024 with nearly 100 GW of new gas-fired capacity in pre-construction.

The US Energy Information Administration (EIA) reports that US marketed natural gas production in 2024 averaged about 113 billion cubic feet per day (Bcf/d).

Gas demand increase

The production of 100 GW of energy requires about 2.3 Bcf/day of natural gas – this adds a 2% bump to national gas requirements. A larger increase in gas demand, however, comes from liquified natural gas (LNG) exports. By 2028, US LNG export capacity is forecast to nearly double, increasing from around 11.6 Bcf/d to 24.4 Bcf/d, thanks to approximately ten LNG infrastructure projects under construction.

Pushed by international buyers, gas demand will increase in the fall of 2025 as the Golden Pass LNG terminal, located in Sabine Pass, Texas, comes on-line with an approximate transportation total of 2.57 Bcf/d of natural gas. This adds to the large Plaquemines project in Louisiana at 2.6 Bcf/day that began in 2024, and LNG Canada’s new Kitimat facility with capacity of 1.1 Bcf/day.

Key growing importers of LNG remain Europe at 14.4 Bcf/day and China at 9.5 Bcf/day.

It is sensible to form a positive opinion on natural gas prices in the midterm as we fill up these new, large LNG terminals. US gas inventory is not very big so it can show volatility in the short term. Due to high turnover of inventory, seasonal weather conditions impact short-term pricing of gas demand, causing more price fluctuation.

Because LNG is becoming such an important demand driver, competing electricity-producing energy technologies do not represent short- or mid-term risk to natural gas demand. For example, US lithium-ion battery capacity stands at a mere 26 GW.

However, the future does include other technologies. We recently met a nuclear power company with a project cost estimated at $3 million per megawatt for nuclear fission – we await their final feasibility with anticipation. And as we have written in the past, we remain positive on geothermal energy. Recent developments continue to drive down costs to make geothermal anywhere a reality.

We remain exposed to natural gas producers who will profit from the incumbent LNG export demand.

Gulfport Energy Corp. (GPOR US)

Gulfport Energy is an independent exploration and production company, primarily operating in Eastern Ohio’s Utica and Marcellus Shales in the Appalachian Basin.

The Marcellus Shale is the largest gas field in the USA and stands out as it combines huge scale, low costs, proximity to markets and strong infrastructure. It is often described as the “workhorse” of US gas supply. Although the Haynesville Shale is closer to Louisiana LNG facilities, the Mountain Valley Pipeline (2Bcf/day) which started in 2024, is opening up important markets to Marcellus operators. The Marcellus field is especially suited for higher priced areas in the Northeast which include many high-tech hubs and data centre activity.

Gulfport Energy foresees excess EPS growth in 2026 as strong cash flows support share buybacks. Breakeven under USD2/Mcf suggests strong resilience to price volatility.

Advantage Energy Ltd. (AAV CN)

Advantage Energy is the lowest-cost producer in Western Canada. Advantage Energy’s Montney Shale gas basin (Alberta side) has some of the lowest supply costs in North America. It regularly reports supply costs in the CAD1.00–1.20 per Mcf range, which means they can stay profitable even in weak gas markets where others struggle.

Advantage Energy does not just sell raw natural gas. The company is also invested in natural gas liquids (NGLs) production, which gives uplift when gas prices are soft.

In addition, Advantage Energy created and owns a cleantech arm, Entropy Inc., that is working on post-combustion carbon capture and solvent tech. This gives the company an ESG angle and potential new revenue stream.

Market access and hedging

Many Western Canadian producers get stuck selling into AECO, often at a discount versus Henry Hub in the United States. Advantage Energy has firm transport and hedges that give it access to the Chicago, Dawn and US Midwest hubs, narrowing basis differentials and cushioning cash flow volatility.

Subsea 7 SA (SUBC NO)

As gas exports reach ports of Europe, an entire infrastructure is being built.

Subsea 7 is a global leader in laying subsea pipelines for oil and gas, including natural gas export lines that run from offshore fields back to shore or to floating facilities. Their fleet includes specialized vessels that can handle gas export pipelines from deepwater fields, flowlines, umbilicals and risers.

If a big offshore gas project needs its subsea network built and tied back to shore or an LNG hub, Subsea 7 is often one of the short-list contractors called in to lay those pipes.

Subsea 7 also serves other growing energy segments such as offshore wind, carbon capture and hydrogen.

Clean Energy Fuels Corp. (CLNE US)

Clean Energy is North America’s largest provider of natural gas and renewable natural gas for transportation, operating over 600 fueling stations across the United States and Canada. Clean Energy has forged meaningful alliances with heavyweights like TotalEnergies, BP, Walmart, Amazon, UPS and others, enhancing both market access and credibility.

The company is set to grow rapidly as the transportation industry adopts a novel natural gas truck engine that will use a natural gas instead of diesel.

Global six-month real narrow money momentum – a key leading indicator in the forecasting approach used here – is estimated to have fallen to its lowest since November / December in July, based on monetary data for countries with a combined 88% weight.

The resumption of a decline from a March peak reflected both a slowdown in nominal money growth and a small rise in six-month CPI momentum (which, however, remains slightly below its 2015-19 average) – see chart 1.

Chart 1

Chart 1 showing G7 + E7 Real Narrow Money (% 6m)

A rise in real money growth between October 2024 and March suggested that the global economy would regain momentum in H2 2025 after a weak start to the year. Tariff effects cloud interpretation but PMI results are consistent with this forecast, with August DM flash numbers reading across to a rise in global manufacturing PMI new orders to a six-month high – chart 2.

Chart 2

Chart 2 showing Global Manufacturing PMI New Orders & G7 + E7 National Business Survey Indicator

An alternative indicator calculated here using national survey data has been lagging the PMI but may also have increased in August. US regional Fed manufacturing surveys are pointing to stronger ISM results.

Still, the slowdown in real money momentum since March suggests that survey strength, if confirmed, will prove short-lived, with another inflection weaker before year-end – chart 3.

Chart 3

Chart 3 showing Global Manufacturing PMI New Orders & G7 + E7 Real Narrow Money (% 6m)

The July decline in global real money momentum mainly reflected a US fall to its lowest since March last year – chart 4. US money growth may have been supported in H1 by a run-down of the Treasury’s cash balance at the Fed. With the debt ceiling now raised, the balance stabilised in July and has increased in August, with financing plans targeting a further rise, i.e. Treasury cash-raising may drain money from private accounts.

Chart 4

Chart 4 showing Real Narrow Money (% 6m)

Real money momentum rose slightly in China and the Eurozone but remains below recent peaks, with Japan little changed in negative territory and UK July numbers yet to be released.

The Bank of England’s QT programme has been fiscally expensive, is contributing to worrying monetary weakness and wasn’t required on operational grounds.

The Bank estimates that cumulative QT to date has raised 10-year gilt yields by 15-25 bp, up from 10-20 bp a year ago. Gross gilt issuance in 2025-26 is projected by the DMO at £299 bn. Assuming a 20 bp yield impact across the curve, the implied boost to the annual interest cost of the issued gilts is £600 mn.

To emphasise, this is a repeating cost locked in for the life of the securities.

QT started in February 2022. Gross gilt issuance in 2022-23, 2023-24 and 2024-25 combined was £686 bn. Assuming a smaller 15 bp yield impact of QT in those years, the implied extra interest cost on those gilts is £1.0 bn pa.

So the total boost to the interest bill to date could be £1.6 bn pa.

QT could continue through the end of 2026-27. It will have to stop when bank reserves, currently £674 bn, fall into the “preferred minimum range”, previously assessed by the Bank to lie between £345bn and £490bn. Reserves are being reduced by repayments under the term funding scheme as well as by QT. Still, QT could continue at its current pace for another 18 months before reserves reach the middle of the target range.

The yield boost, presumably, will persist at least until the flow of QT is halted. So there could be an additional QT interest bill of £500 mn pa from gilts issued in 2026-27, pushing the total above £2 bn pa.

QT involves the public sector selling additional gilts across the maturity spectrum to repay bank reserves, which earn Bank rate. With the curve disinverting, this currently involves a net interest loss, to be added to the numbers above.

Furthermore, active QT crystallises valuation losses, requiring additional gilt issuance to finance an increased Treasury grant to the Bank.

What were / are the justifications for QT to balance against these fiscal costs?

A “monetarist” argument is that QT was necessary to correct an “excess” stock of money left over from the 2020-21 fiscal / QE splurge.

However, annual broad money growth – as measured by non-financial M4 – had already fallen back to about 5% when QT began in early 2022, subsequently turning negative in 2023.

The previous monetary excess has by now passed fully into prices / activity (mostly the former). The ratio of broad money to nominal GDP has fallen below its end-2019 level and is further beneath its pre-pandemic trend (noted in the May and August Monetary Policy Reports).

Current money trends, moreover, are worryingly weak: non-financial M4 rose at a 3.0% annualised pace in the six months to June, below the 4-5% pa judged here to be consistent with medium-term achievement of the 2% inflation target. (This judgement assumes potential GDP expansion of c.1.5% pa and a 1% pa trend fall in velocity.)

An alternative debt management argument is that QT was / is necessary to reduce the sensitivity of government finances to future changes in Bank rate. According to this view, QE was a reckless policy because it dramatically shortened the maturity of public sector debt (by replacing gilt liabilities with bank reserves), resulting in enormous losses when Bank rate was subsequently raised significantly.

The issue is whether a desirable reduction in the future volatility of interest costs warrants incurring an additional fiscal loss now. It would, obviously, be preferable to undertake a maturity extension when gilts are in a bull market, not a grinding bear.

The Bank’s justification for QT is that a reduction in its balance sheet has been necessary to free up headroom to respond to future economic / financial emergencies. This is unconvincing for several reasons.

First, repayments under the term funding scheme have reduced the balance sheet significantly, with £80 bn of loans still outstanding – see chart 1.

Chart 1

Chart 1 showing UK BoE Balance Sheet (£ bn)

Secondly, the balance sheet would have shrunk considerably relative to nominal GDP and public sector debt even without QT. The asset purchase facility has fallen from 37% of GDP at end-2021 to 20% currently. It would be at 30% if the stock of asset purchases had been maintained at its maximum.

More importantly, the concept of “headroom” as applied to a central bank balance sheet is dubious, and the Bank was far from reaching any form of constraint even when the balance sheet was at its peak.

The maximum Bank share of the stock of gilts was 41%, compared with a 53% peak in the Bank of Japan’s share of outstanding JGBs. Should their holdings of government securities become excessive, central banks have unlimited capacity to lend against private collateral, with appropriate haircuts.

The QE / QT experience raises uncomfortable questions about Bank independence and accountability. Should the MPC attempt to balance monetary policy and operational goals against possible fiscal costs of its actions? If not, who bears responsibility when large losses are incurred?

Ace of spades, king of spades, and a stack of poker chips on the table.

In our December 2024 commentary, we framed investing in Brazil as a high-stakes game of Blackjack. We argued that macro uncertainties such as fiscal deficits and political volatility were the low cards (2–6) which favoured the dealer. While these factors make for a daunting investment backdrop, our view was that these “cards” stood a chance of being dealt out as President Lula’s term progressed toward the 2026 elections. As a result, the proportion of high cards (10–Ace), being Brazil’s economic strengths and its reform potential, would start to rise and underpin an increasingly favourable set up for the player (investor).

Since our December post until August 2025, the deck has run down as October 2026 presidential elections in Brazil approach. As anticipated, the stakes are intensifying: Latin America’s 2025 electoral calendar is heating up, with presidential votes scheduled in Bolivia, Chile, Ecuador, and mid-term elections in Argentina, setting the stage for regional sentiment shifts that could influence outcomes in Brazil.

By the second quarter of 2026, we expect to have a good sense of the deck count and our chances of getting a Blackjack. It is likely that the “risk premium” for Brazilian equities has already peaked and will fall as early polls are released, candidates emerge and policy platforms take shape. This creates a unique window now for measured risk-taking as we await further confirmation on the above, selectively allocating chips (capital) to high-conviction hands where the asymmetry of risks favours the upside.

 Active equity fund redemptions decelerate
Bar graph illustrating Brazil's monthly active equity fund inflows for the last 12 months in billions of BRL.
Source: Itau BBA (August 2025)

So far, our approach has been assertive but disciplined: avoiding high-rolling bets on speculative names in favour of quality opportunities. This has paid off handsomely so far, typified by outperformance in portfolio holdings like Vivara (a jewellery retailer) and SABESP (sanitation utility), delivering strong returns amid a resilient economy.

Brazilian water utility SABESP returns improving
Bar graph illustrating the Return on Invested Capital for the last 12 months for Brazillian water utility, SABESP.
Source: SABESP Q2 2025 investor presentation

Recent macro and political developments: Improving outlook, but risks linger

Since December 2024, Brazil’s economic resilience, despite the tension between tight monetary policy and loose fiscal policy, is undoubtedly a high card. GDP growth is moderating from 3.4% in 2024 to around 2.2–2.3% in 2025, as high interest rates start biting into activity. However, positives abound: unemployment hit record lows in mid-2025, inflation is easing (expected at 5.0% year-end) and the economy is positioned to weather Trump’s proposed 50% tariffs on non-US imports, thanks to exemptions for key commodities and diversified exports.

Politically, the deck is shifting favourably for investors seeking change. Lula’s approval rating has dipped amid unease over economic stability, with polls modelling runoffs showing him mostly behind right-wing figures like Tarcísio de Freitas (current governor of Sao Paulo State). Former president Bolsonaro himself is sidelined by legal troubles, reducing “anti-establishment” risks. The 2024 municipal elections saw gains for conservative candidates, signalling a potential 2026 swing toward market-friendly policies if a centre-right candidate consolidates support.

This echoes our original thesis: as Lula’s socialist term winds down, extreme pessimism over the economy should fade, creating a disconnect between strong company fundamentals and cheap equity valuations.

Core positions: Delivering as expected, with Q2 2025 earnings validation

Our core Latin American holdings have performed robustly, showcasing consistent top-line growth, improving returns (ROIC/ROE) and strong moats in defensive sectors. This validates our philosophy of steering clear of higher-risk names (e.g., leveraged cyclicals, where low margins and geopolitical exposure have led to underperformance amid prolonged high rates and global uncertainty). Initial signs of a softer local economy – for example, a Q2 retail slowdown – have hit speculative plays harder, reinforcing our quality focus.

The results from Q2 2025 underscore management prowess and support the view that our Brazilian names should be robust amid a volatile macro backdrop: top-line momentum (avg. +15% YoY) and ROIC/ROE improvements (avg. +2–3 pts). We are also excited about emerging opportunities as a “positive count” in the deck for Brazil, an opportunity to add some new names from our opinion list.

 Valuations in Brazil remain attractive
Line graph illustrating the price-to-earnings ratio of the Bovespa Index for 12 months forward.
Source: Itau BBA (August 2025)

In a couple of months, our planned trip to the region (with a packed agenda) will allow on-the-ground validation, potentially enhancing conviction in existing and prospective portfolio companies.

Outlook: Calibrating bets as odds shift

As inflation cooling and political fragmentation dissipating act as low cards exiting the deck, the count could tilt toward investors. For now, play smart; global headwinds (Trump tariffs and a US slowdown) and domestic fiscal risks could bust hands. We remain focused on quality amid depressed valuations and are keeping eyes on the 2026 Ace: a conservative presidential win that could unlock multi-baggers. Stay tuned for post-trip updates; this game is far from over.

Facial sheet mask with different cosmetic products and flowers on pink background.

In the world of cosmetics, France has been the undisputed number one with its array of global brands: L’Oréal, Lancôme, Sisley, Vichy, Clarins…the list goes on. But with the emergence of Gen Z consumers (born between mid-1990s and early-2010s), whose purchasing behaviour is influenced by social media and are known to be intrepid in trying out new products (less brand loyalty), and the greater acceptance of Korean culture, or “K-culture” abroad, K-cosmetics have gained a foothold in the global market. In 2024, Korea became the number one exporter of cosmetics to the United States with USD1.7 billion (22.4% market share) surpassing France at USD1.3 billion.

Korea maintained its position as the top exporter of cosmetics to Japan, the world’s third-largest cosmetics market, for the third year in a row. Korea also became the third-largest exporter of cosmetics in the world last year, surpassing Germany (USD9.1 billion) and after France (USD23.3 billion) and the United States (USD11.1 billion). Korea is expected to surpass the United States as the second-largest exporter of cosmetics by the end of this year or next year.

Pie chart illustrating how much and from where the United States imports cosmetics.
Source: IHS Markit Connect Global Trade Atlas (June 10, 2025)

Consumers of Korean cosmetics outside of Korea are no longer confined to Asians. K-cosmetics now have a wider acceptance across race and ethnicity.

Bar graph illustrating the consumption of K-cosmetics in North America by race.
Source: Ministry of Food and Drug Safety (South Korea)

China remains the largest market for K-cosmetics, but not by far, followed by Asia ex-mainland China, the United States and the European Union, the latter of which has been seeing strong growth.

Line graph illustrating the amount of K-cosmetics exported to various markets globally.
Source: Korea International Trade Association
Note: EU5 includes Germany, France, Italy, Spain and the UK

What explains K-cosmetics’ success?

  • Product innovation: In 2008, Amorepacific Corporation (090430 KS) released the “Air Cushion,” the world’s first multifunctional, cushion-type cosmetics delivery mechanism that forever changed how foundations are applied on to the skin. More recently, there was the innovation of the “Reedle Shot” – a skincare treatment that utilizes micro-needling to deliver active ingredients deeper into the skin. It does not use actual needles – it is a cream that can be applied directly on skin, first commercialized by VT Cosmetics (under VT Corp. Ltd.) (018290 KS).
  • High quality for the price: When it comes to taking care of the skin, Korean women are known to be meticulous. They have very high standards for quality and this is why Korea is often the testbed for global cosmetics brands before their global launch of new products.
  • Product variety: As of December 2024, there were over 30,000 indie cosmetics brands in Korea. When it comes to skincare, there is no “one size fits all.”
  • Digital marketing: People have different skin types and most indie brands are sold online. This is where marketing via social media and leveraging the power of influencers or KOLs (key opinion leaders) comes into play. One can have a vicarious “try-me” experience by watching others use a product. After all, these indie brands cost a fraction of L’Oréal and Gen Zs are not afraid to try new products.

Product innovation, high quality, reasonable prices and product variety are enabled by K-cosmetics’ supply chain that has developed and grown over the years. Korea is home to the world’s largest cosmetics ODM (original design manufacturer), Cosmax Inc. (192820 KS), and Kolmar Korea Co. Ltd. (161890 KS) in the top five.

Cosmetics ODM is a picks-and-shovels business, making it less risky than investing in a particular cosmetics brand itself. Not surprisingly, there are a fewer number of ODMs compared to cosmetics brands. Playing an equally important role in the K-cosmetics supply chain, having the same business model, but in a more consolidated space, are container manufacturers.

Investment spotlight: Pum-Tech Korea

Pum-Tech Korea Co. Ltd. (251970 KS) in our portfolio is the largest cosmetics container ODM in Korea. As the name begins to insinuate, the company is known for its pump technology (tubes and other applications) and was the first to develop pump tubes in Korea in 2002. In 2009, not long after Amorepacific’s Air Cushion, Pum-Tech developed “Airless Compact” that utilized a small hole in the compact to control the amount of foundation per use and prevent contamination of foundation from air. The container for Shiseido’s roll-on sunscreen (“sun stick”) was also developed by the company.

Since its establishment in 2001, Pum-Tech has never had a down year in revenue driven by innovative products. The company owns approximately 5,000 stock moulds (in addition to custom moulds for specific customers), combinations among which offer customers containers of all sizes and shapes to choose from. The company currently serves over 500 brands globally, including L’Oréal, Estée Lauder and Shiseido. Pum-Tech’s manufacturing process boasts high levels of automation, and new capacity is expected to come online in H2 2025 and next year to meet increasing demand.

The Kondratyev cycle describes a tendency for global inflation – or the price level in earlier centuries – to reach major peaks / troughs every 54 years on average.

The highest peaks in global inflation in the first and second halves of the last century occurred in 1919 and 1974 respectively, suggesting another peak in the late 2020s.

US-centric analysts often wrongly place the last peak in 1980, as US annual consumer price inflation reached a higher high in that year. This was not true of a GDP-weighted average of CPI inflation rates across major economies, nor of US producer price inflation, which also reached a maximum in 1974.

Cycle troughs typically occur about two-thirds of the way through the interval between peaks, i.e. about 36 years after one peak and 18 years before the next. The annual change in global / US consumer prices reached a low in negative territory in 2009, consistent with this pattern and further supporting the expectation of a late 2020s peak.

Numerous commentators have drawn a parallel between recent / current US inflation experience and the early 1970s. Annual CPI inflation reached a post-Korean war high in 1969, fell back into 1972, then embarked on a bigger climb into the 1974 peak. The suggestion is that the rise into 2022 is the analogue of the late 1960s increase and another, bigger upsurge will unfold in 2026-27 – see chart 1.

Chart 1

Chart 1 showing Current vs Previous Kondratyev Cycle
US Consumer Prices % yoy

Proponents of this view cite tariffs, large budget deficits and erosion of Fed independence as factors conducive to another inflation pick-up.

Current monetary trends, however, differ from the early 1970s, suggesting that such concerns are premature.

The 1967-69 inflation pick-up was preceded by a rise in annual broad money growth to above 10%. Fed rate hikes caused money growth to slump, pushing the economy into a recession in 1970. The Fed responded by fully reversing the increase in rates. Money growth surged into the mid-teens in 1971, laying the foundation for the 1972-74 inflation upswing – chart 2.

Chart 2

Chart 2 showing Current vs Previous Kondratyev Cycle
US Broad Money M2+ % yoy

Fed tightening in 2022-23 also caused money growth to slump but the economy avoided a recession, resulting in a much more muted policy reversal. Money growth has recovered but only to a “normal” level by historical standards.

The monetary conditions for a second inflation rise into the Kondratyev peak, therefore, have yet to fall into place.

How could this change? One possibility is that lagged effects of policy tightening and tariff damage result in a recession and / or significant labour market weakness, triggering panic Fed easing that pushes money growth up further – a delayed 1970 scenario.

Alternatively, the Trump administration could wrest control of the Fed and push rates lower regardless of economic conditions.

A third possibility is that the Treasury increases monetary financing of the deficit, for example by relying on issuance of bills – mostly bought by banks and money funds – rather than notes and bonds.

The Kondratyev cycle is global so another scenario is that the monetary impulse for higher inflation comes from outside the US, for example through a combination of reflation in China and a further surge in already strong Indian money growth.

Large inflation swings, in either direction, often occur when policy-makers, and economic agents generally, are facing the “wrong” way (as was the case in 2020). The final ascent into the Kondratyev peak may require a recession / deflation scare first.

Recent Eurozone money trends cast doubt on economic optimism based on German / regional fiscal expansion. Weakening job openings suggest that a negative economic scenario is already starting to crystallise.

Six-month real narrow money momentum peaked in March at a modest level by historical standards, declining into June. The fall was driven by weakness in corporate deposits, suggesting that firms would cut back investment and hiring – see chart 1 and previous post for more discussion.

Chart 1

Chart 1 showing Eurozone GDP (% 2q) & Real Narrow Money (% 6m)

Indeed numbers on job postings are a timely coincident indicator of labour demand and appear to display less volatility than official survey-based measures of job openings or vacancies. The level and rate of decline of the UK Indeed series signalled recent job losses – chart 2.

Chart 2

Chart 2 showing Indeed Job Postings (1 February 2020 = 100)

The latest numbers show signs of stabilisation in the UK / US. By contrast, job postings in Germany and France are falling rapidly, with the Italian series breaking below its late 2024 low and even Spain rolling over.

The German / French results chime with elevated consumer expectations of a rise in unemployment – chart 3*.

Chart 3

Chart 3 showing Eurozone Consumer Survey Unemployment Expectations
Balance Expecting Rise over Next 12m

Why haven’t ECB rate cuts and German fiscal expansion energised the Eurozone economy? The initial impact of the fiscal news has been to push up longer-term yields and the euro, offsetting ECB stimulus.

Fiscal expansion, even if well-executed, will play out over the medium term, with growth implications dependent partly on the extent of monetary financing. The direct and confidence effects of the unfavourable US-EU trade “deal”, meanwhile, are a further near-term negative.

*The Spanish series has been suspended.